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Home | Authors | Kaila Davis
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Kaila Davis

Kaila Davis holds expertise in Artificial Intelligence, Machine Learning, and Customer Data Managment. Kaila's work is influential, having been cited by thought leaders and captains of industry at various conferences. Her work has also been instrumental in helping companies develop strategies and architecture to capture and effectively use customer data. 
Are Customer Data Platforms Evolving or Becoming Obsolete?
Customer Data Management
Are Customer Data Platforms Evolving or Becoming Obsolete?

The evolving landscape of digital marketing technology presents an intriguing arena where Customer Data Platforms (CDPs) play a pivotal role. As the technological ecosystem around CDPs undergoes significant transformations, questions arise about the future relevance of these platforms. Emerging industry trends, statistical insights, and technological advances contribute to the ongoing dialogue surrounding the adaptation or potential obsolescence of CDPs. As

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May 14, 2025
Tech Giants Transform Media and Entertainment with AI Innovation
AI and ML
Tech Giants Transform Media and Entertainment with AI Innovation

In recent times, the symbiotic relationship between technology and entertainment has undergone a paradigm shift, propelled by advancements in artificial intelligence. This evolution is notably characterized by tech behemoths such as Netflix, Meta, and Epic Games, who are strategically harnessing AI to reshape media consumption and production. The rise of AI has led to unprecedented changes in how content is

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May 14, 2025
Google Embeds Hyper-Personalized Ads in AI Chatbots
AI and ML
Google Embeds Hyper-Personalized Ads in AI Chatbots

As technology continuously reshapes the advertising landscape, the integration of hyper-personalized ads within AI chatbots marks a pivotal moment. Google is pioneering new strategies to embed these advertisements, a move catalyzed by ongoing antitrust rulings that have questioned its monopoly power in the digital ad sector. This evolution presents both opportunities and challenges as the company balances potential revenue losses

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May 14, 2025
Can Diffusion LLMs Outperform Autoregressive Models?
AI and ML
Can Diffusion LLMs Outperform Autoregressive Models?

In the evolving landscape of artificial intelligence, novel advancements constantly reshape the potential of technology. One such development is the d1 framework, an innovative approach that enhances the reasoning capabilities of diffusion-based large language models (dLLMs). Created by researchers from UCLA and Meta AI, this framework leverages reinforcement learning to broaden the reasoning capacity of dLLMs compared to widely used

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May 14, 2025
Cybersecurity Stability at Risk Amid Funding and Ethical Turmoil
AI and ML
Cybersecurity Stability at Risk Amid Funding and Ethical Turmoil

In recent developments, the world of cybersecurity has found itself amidst a wave of significant financial and ethical challenges, sparking widespread attention. Central to this scenario is the Common Vulnerabilities and Exposures (CVE) database, administered by Mitre. This key database serves as an invaluable resource for digital defenders, including enterprise IT teams and national security agencies. It assists these groups

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May 14, 2025
Generative AI Accelerates Business Processes and Productivity
AI and ML
Generative AI Accelerates Business Processes and Productivity

Generative AI’s promise to revolutionize business operations has become increasingly tangible, as organizations now recognize the unparalleled efficiency it offers. Firms are keen to harness AI agents and integrate them into existing workflows, seeking streamlined processes and accelerated productivity akin to the proverbial “Holy Grail” of modern enterprises. This technology transcends traditional automation by not only mimicking human-like decision-making but

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May 13, 2025
How Is ServiceNow Revolutionizing CRM with AI Tools?
Customer Data Management
How Is ServiceNow Revolutionizing CRM with AI Tools?

The customer relationship management (CRM) industry, a cornerstone of modern business strategy, is experiencing a profound evolution driven by technological advancements like artificial intelligence (AI). In a time when companies strive to enhance their customer service, ServiceNow is making headlines with its new AI-powered CRM platform. Introduced at the Knowledge 2025 conference, this platform embodies a shift toward automation in business

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May 12, 2025
How Will AI Transform Healthcare’s Future?
AI and ML
How Will AI Transform Healthcare’s Future?

The incorporation of artificial intelligence (AI) in the healthcare arena is cultivating a new era marked by innovative collaborations between humans and machines. This technological advancement is reshaping medical practices, elevating patient care, and refining operational processes while ensuring the preservation of the inherently humanistic aspect of healthcare. With its transformative impact across multiple domains, AI is positioned as an

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May 12, 2025
AI and ML Revolutionize Cloud Computing Automation
AI and ML
AI and ML Revolutionize Cloud Computing Automation

In an era marked by unceasing technological progress, Artificial Intelligence (AI) and Machine Learning (ML) are dramatically reshaping cloud computing landscapes, morphing once-static frameworks into fluid, self-improving systems. These technologies are catalyzing a significant shift in cloud infrastructure management, heralding an era of intelligent automation that holds the promise of unparalleled efficiency and robustness. By embracing AI and ML, the

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May 12, 2025
AI Revolutionizes Education With Personalized Learning
AI and ML
AI Revolutionizes Education With Personalized Learning

In recent years, artificial intelligence (AI) has emerged as a revolutionary force in the education sector, reshaping traditional learning methodologies. As the digital age pushes boundaries, AI’s ability to offer personalized learning experiences is becoming a vital component of educational reform. These advancements are not merely technological; they represent a paradigm shift in how knowledge is both imparted and consumed,

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May 12, 2025
Is Highspot’s AI Impacting Modern Sales Success?
Customer Data Management
Is Highspot’s AI Impacting Modern Sales Success?

Highspot’s recent Spring ’25 product release has the potential to transform sales enablement by leveraging advanced AI technologies. In the current sales landscape, where buyers increasingly rely on self-education and engage later with sales teams, traditional tactics may fall short. Highspot addresses this challenge by innovating its platform with enhanced digital rooms, AI-driven content workflows, and buyer engagement features. These

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May 12, 2025
Can Open Standards Like MCP Transform AI Integration?
AI and ML
Can Open Standards Like MCP Transform AI Integration?

AI integration has reached a pivotal point in its evolution, driven largely by the transformative introduction of the Model Context Protocol (MCP) by Anthropic. As a groundbreaking open standard, MCP is poised to redefine the way AI systems operate and interact with external data sources. This article explores the profound impact of MCP on the artificial intelligence landscape, examining its

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May 12, 2025