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Home | Authors | Kaila Davis
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Kaila Davis

Kaila Davis holds expertise in Artificial Intelligence, Machine Learning, and Customer Data Managment. Kaila's work is influential, having been cited by thought leaders and captains of industry at various conferences. Her work has also been instrumental in helping companies develop strategies and architecture to capture and effectively use customer data. 
Can AI-Driven Data Revolutionize Consumer Purchase Targeting?
Customer Data Management
Can AI-Driven Data Revolutionize Consumer Purchase Targeting?

In an era where consumer behavior changes rapidly and unpredictably, marketers are constantly searching for innovative methods to reach their target audiences more effectively. The partnership between Predactiv and Affinity Solutions promises to enhance audience targeting by integrating comprehensive consumer purchase data with advanced AI-driven technology. By leveraging Affinity Solutions’ deterministic consumer purchase data, derived from approximately 150 million credit

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February 27, 2025
How Will Generative AI Transform High-Skilled Tech Jobs?
AI and ML
How Will Generative AI Transform High-Skilled Tech Jobs?

Generative AI (genAI) is poised to revolutionize the landscape of high-skilled tech jobs. Historically, automation technologies have primarily impacted low-skilled, physical labor. However, recent findings from the Brookings Institution highlight a significant shift, suggesting that highly skilled technical workers are now more vulnerable to disruption by genAI. This article delves into the multifaceted ways in which genAI is expected to

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February 27, 2025
Mastering Customer Data Key to Quadrupling Revenue Growth: Virtusa Study
Customer Data Management
Mastering Customer Data Key to Quadrupling Revenue Growth: Virtusa Study

In an age where businesses are inundated with vast amounts of customer data, harnessing its full potential separates the leaders from the laggards. This sentiment is echoed in a recent study conducted by Virtusa, which underscores the transformative power of effective customer data management. According to the study, a meager 14 percent of U.S. companies, spanning five industries, are proficiently

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February 27, 2025
Will DeepSeek AI Revolutionize Industries with Its Open-Source Model?
AI and ML
Will DeepSeek AI Revolutionize Industries with Its Open-Source Model?

Artificial Intelligence (AI) has been a transformative driving force across various industries, but the technology often remains complex and inaccessible for smaller businesses and independent developers. DeepSeek AI, a novel development from China, is poised to alter this narrative dramatically. Its accuracy, scalability, speed, and affordability render it a remarkable competitor in the AI landscape. The advent of DeepSeek AI

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February 27, 2025
How Will AI Transform the Future of Business According to Nadella?
AI and ML
How Will AI Transform the Future of Business According to Nadella?

Artificial intelligence is increasingly becoming a vital component in the business world, a shift that Microsoft CEO Satya Nadella believes will fundamentally redefine how companies operate. Nadella contends that AI isn’t just an additional accessory or an incremental improvement; it represents a foundational transformation that will influence various sectors. This transformation will be propelled by the massive availability of high-speed

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February 27, 2025
Can Estonia’s AI-Powered Education Model Set a Global Standard?
AI and ML
Can Estonia’s AI-Powered Education Model Set a Global Standard?

The Estonian government’s groundbreaking decision to partner with OpenAI to provide a customized version of the AI chatbot ChatGPT for educational purposes marks a significant milestone in the global education landscape. This initiative, targeting high school students and teachers starting with 10th and 11th graders in September 2025, aims to integrate AI into the very fabric of Estonia’s education system.

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February 26, 2025
How Can AI-Powered Tools Revolutionize Your Artistic Creations?
AI and ML
How Can AI-Powered Tools Revolutionize Your Artistic Creations?

Artificial intelligence (AI) is transforming various fields, and the art world is no exception. AI-powered tools are revolutionizing how artists create, offering new avenues for expression and innovation. This article explores how these tools can enhance your artistic creations, whether you’re a seasoned professional or an enthusiastic novice. Introduction to AI in Art The Intersection of Art and Technology The

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February 26, 2025
Benchmark Wars: Musk’s xAI and OpenAI Clash Over AI Transparency
AI and ML
Benchmark Wars: Musk’s xAI and OpenAI Clash Over AI Transparency

The tech industry is currently witnessing a heated debate as Elon Musk’s xAI and OpenAI are embroiled in a conflict over benchmark transparency and marketing strategies related to AI model performance. xAI recently announced that their Grok 3 model outperformed OpenAI’s o3-mini-high model on the prestigious American Invitational Mathematics Examination (AIME) 2025. This claim has sparked controversy, as OpenAI employees

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February 26, 2025
Nvidia Faces Investor Concerns Amid Rising Competition from DeepSeek
AI and ML
Nvidia Faces Investor Concerns Amid Rising Competition from DeepSeek

Nvidia, a leading player in the artificial intelligence (AI) chip market, is set to report its earnings soon amid increasing competition from DeepSeek, a Chinese company offering low-cost AI models. This intensifying competition has raised concerns among investors about Nvidia’s continued dominance, especially since DeepSeek’s rise had previously led to a historic $593 billion drop in Nvidia’s market value back

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February 26, 2025
Human Perception and Preference for AI-Generated vs. Human-Written Text
AI and ML
Human Perception and Preference for AI-Generated vs. Human-Written Text

Artificial intelligence (AI) has made significant strides in generating text that closely resembles human writing. This article explores the capabilities of large language models (LLMs) like GPT-4, Claude, and Llama in producing text for various domains, including news, academic publications, and social media. As AI technology advances, questions arise about human ability to discern machine-generated content and preferences for AI

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February 26, 2025
Ensuring AI Safety: Addressing Unique Risks for Children Online
AI and ML
Ensuring AI Safety: Addressing Unique Risks for Children Online

Artificial intelligence (AI) is rapidly becoming an integral part of children’s lives, offering both educational opportunities and mental health support. As AI’s role expands, the risks it poses to young users become increasingly apparent. While AI technologies promise significant benefits, they also present unique vulnerabilities and safety gaps that necessitate special attention. This article delves deeply into these risks, highlighting

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February 26, 2025
AI Revolutionizes Recruitment: Streamlining Job Seeker and Employer Needs
AI and ML
AI Revolutionizes Recruitment: Streamlining Job Seeker and Employer Needs

The recruitment landscape is undergoing a seismic shift with the integration of artificial intelligence (AI). This transformation is not only making the hiring process more efficient but also tailoring it to the specific needs of both job seekers and employers. As companies strive to find the best talent and individuals seek the perfect job fit, AI’s role in the recruitment

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February 26, 2025