In today’s digital age, customer data is a crucial asset for any organization striving to remain competitive. Despite the plethora of information available, the challenge lies in collecting, processing, and analyzing this data efficiently to drive meaningful insights for marketing teams. This is where Customer Data Platforms (CDPs) play a central role in providing a unified system for optimizing, sharing,
In today’s world, where the customer is king, the importance of having a deep understanding of your customers cannot be overemphasized. This is where customer data platforms (CDPs) come in. A Customer Data Platform (CDP) takes the guessing out of marketing and customer experience efforts by consolidating all customer and touchpoint data, creating profiles, models, and insights, and then using
In recent years, cloud-based data warehouses (DWHs) have become increasingly popular as a solution for storing and managing large sets of data. DWHs offer several benefits including simpler deployment, greater scalability, and better performance for a growing set of data-driven use cases. Using Data Warehousing hubs lets companies avoid the hassle of managing on-premises infrastructure, which can be slow, expensive
In the world of marketing, data has become the lifeblood of every organization’s operations. Marketers are continuously looking for ways to acquire customer data, especially first-party data, which has been proven to be the most valuable kind. But how should companies go about capturing this data in a way that protects customer privacy and drives growth? New research from Gartner
In the race to create more powerful and advanced artificial intelligence (AI) systems, some experts have called for a pause in development to ensure that these systems are safe for society and humanity. This call was prompted by the release of GPT-4, the latest AI system from San Francisco-based firm OpenAI. The plea for a pause was made in an
Forced eviction has been a significant issue impacting low-income renters in the United States for many years. Facing the threat of eviction is a devastating experience for families who are already struggling to make ends meet, with many individuals unable to secure alternative housing in a timely manner. To help address this issue, researchers from the Penn State College of
In recent years, data collection has become a crucial aspect of businesses, especially with the ongoing digital revolution. Companies collect data on their customers by analyzing purchasing behavior, online browsing habits, and social media activity, among other things. Big data offers businesses a wealth of timely and useful insights into their customers, which they can use to create personalized product
Data is the backbone of modern-day marketing. It provides businesses with invaluable insights into customer behavior, preferences, and demographics. However, with the growing concern for consumer privacy and the deprecation of third-party cookies, executing first-party data strategies that balance a value exchange with privacy is becoming more and more challenging. In this article, we take an in-depth look at Gartner’s
The events industry has been steadily growing and has now become a significant part of the marketing mix. As such, the demand for smarter, data-driven solutions has also risen. Adobe, a leader in marketing software, has partnered with RainFocus, an event marketing technology company, to bring event marketing technology into its customer data platform. This partnership aims to boost marketing
Microsoft Advertising is a widely used platform by digital marketers to run search ads on the Bing search engine. It is essential for businesses that aim to reach new customers and promote their products or services. Choosing the right keywords is a crucial aspect of a successful search advertising campaign, and the use of broad match modifier (BMM) keywords has
Many changes in consumer tracking and consent-first policies have dramatically impacted the third-party ecosystem that powered media buying for two decades. In response, brands need to consider embracing first and second-party data strategies. Data clean rooms (DCRs) can enable collaboration between brands, but they are not the superhero solution for marketing strategies. This article identifies how the importance of trustworthy
With the recent updates to Performance Max campaigns, DTC brands now have an even better opportunity to ensure brand safety and profitable ad spend for their products. These updates aim to provide more levers for improved performance and effective audience targeting on Google. In this article, we will explore the advantages of using Google Ads and how audience targeting can
