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Kaila Davis

AI and ML
Customer Data Platforms

Kaila Davis holds expertise in Artificial Intelligence, Machine Learning, and Customer Data Platforms. Kaila's work is influential, having been cited by thought leaders and captains of industry at various conferences. Her work has also been instrumental in helping companies develop strategies and architecture to capture and effectively use customer data.

Customer Data Platforms

Leverage Data-Driven Marketing to Maximize Campaign Effectiveness

Data-driven marketing is a powerful tool that can be used by companies of all sizes to gain valuable insights into their customers and markets as well as optimize

February 28, 2023

Customer Data Platforms

Evaluating a Customer Data Platform: Key Components and Considerations

The evaluation of a Customer Data Platform (CDP) is an essential step in its successful adoption into a company’s operations. To ensure the successful implementation of a CDP,

February 27, 2023