Customer Data Platforms
First and foremost, collecting and analyzing customer data is an integral part of modern digital organizations. The rise of the customer data platform (CDP) has brought enormous benefits
April 12, 2023
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Customer Data Platforms
In today’s digital age, customer data is a crucial asset for any organization striving to remain competitive. Despite the plethora of information available, the challenge lies in collecting,
April 11, 2023
Customer Data Platforms
In today’s world, where the customer is king, the importance of having a deep understanding of your customers cannot be overemphasized. This is where customer data platforms (CDPs)
April 11, 2023
Customer Data Platforms
In recent years, cloud-based data warehouses (DWHs) have become increasingly popular as a solution for storing and managing large sets of data. DWHs offer several benefits including simpler
April 10, 2023
Customer Data Platforms
In the world of marketing, data has become the lifeblood of every organization’s operations. Marketers are continuously looking for ways to acquire customer data, especially first-party data, which
March 31, 2023
AI and ML
In the race to create more powerful and advanced artificial intelligence (AI) systems, some experts have called for a pause in development to ensure that these systems are
March 29, 2023
AI and ML
Forced eviction has been a significant issue impacting low-income renters in the United States for many years. Facing the threat of eviction is a devastating experience for families
March 24, 2023
Customer Data Platforms
In recent years, data collection has become a crucial aspect of businesses, especially with the ongoing digital revolution. Companies collect data on their customers by analyzing purchasing behavior,
March 24, 2023
Customer Data Platforms
Data is the backbone of modern-day marketing. It provides businesses with invaluable insights into customer behavior, preferences, and demographics. However, with the growing concern for consumer privacy and
March 22, 2023
Customer Data Platforms
The events industry has been steadily growing and has now become a significant part of the marketing mix. As such, the demand for smarter, data-driven solutions has also
March 21, 2023
Customer Data Platforms
Microsoft Advertising is a widely used platform by digital marketers to run search ads on the Bing search engine. It is essential for businesses that aim to reach
March 15, 2023
Customer Data Platforms
Many changes in consumer tracking and consent-first policies have dramatically impacted the third-party ecosystem that powered media buying for two decades. In response, brands need to consider embracing
March 15, 2023