Customer Data Platforms
The events industry has been steadily growing and has now become a significant part of the marketing mix. As such, the demand for smarter, data-driven solutions has also
March 21, 2023
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Customer Data Platforms
Microsoft Advertising is a widely used platform by digital marketers to run search ads on the Bing search engine. It is essential for businesses that aim to reach
March 15, 2023
Customer Data Platforms
Many changes in consumer tracking and consent-first policies have dramatically impacted the third-party ecosystem that powered media buying for two decades. In response, brands need to consider embracing
March 15, 2023
Customer Data Platforms
With the recent updates to Performance Max campaigns, DTC brands now have an even better opportunity to ensure brand safety and profitable ad spend for their products. These
March 14, 2023
Customer Data Platforms
The digital-first economy has created a demand for personalized and immersive experiences that allow users to engage with brands in innovative ways. As a result, vendors are increasingly
March 13, 2023
Customer Data Platforms
Voice of Customer (VoC) tools are an essential part of any business that seeks to understand and meet the needs of its customers. These tools allow businesses to
March 13, 2023
AI and ML
The rapidly evolving field of artificial intelligence (AI) has led to the emergence of chatbots that can generate natural language. As more people turn to AI-powered chatbots for
March 10, 2023
Customer Data Platforms
In today’s digital age, it is essential to understand the differences between third-party data and third-party cookies. Third-party data is information gathered from other sources such as websites,
March 6, 2023
Customer Data Platforms
I. Introduction A. Overview of Decentralized Social Media Platforms In recent years, social media has become an essential tool for businesses looking to promote their products and services.
March 2, 2023
Customer Data Platforms
The modern world is a constantly shifting landscape, and with it comes changing customer expectations. As a result, it has become essential for businesses to stay ahead of
February 28, 2023
Customer Data Platforms
Data-driven marketing is a powerful tool that can be used by companies of all sizes to gain valuable insights into their customers and markets as well as optimize
February 28, 2023
Customer Data Platforms
The evaluation of a Customer Data Platform (CDP) is an essential step in its successful adoption into a company’s operations. To ensure the successful implementation of a CDP,
February 27, 2023