Kaila Davis, Author at B2Bdaily.com

Customer Data Management

Tealium Launches AI-centric Customer Data Platform for Enterprises

In a significant leap toward enhancing artificial intelligence in customer experience management, Tealium has unveiled “Tealium AI,” a next-generation customer data platform (CDP) tailored for enterprises. This advanced suite ensures the availability of high-quality, consented, and governed data—a foundational necessity for effective AI operations. Tealium’s CEO, Jeff Lunsford, underscores that their platform strikes a vital balance, offering flexibility while ensuring

May 7, 2024

AI and ML

Is the Rabbit r1 the Future of Personal AI Assistants?

In January, amidst the whirl of innovation and surprise that is CES, Rabbit introduced the r1, a gadget carving out its niche in the competitive realm of personal AI assistants. While tech enthusiasts have long been conversant with Siri, Alexa, and Google Assistant, the r1 comes as a breath of fresh air promising a new dawn for consumer-tech interactions. This

May 7, 2024

AI and ML

How is Confluent Advancing AI with Data Streaming Tech?

Confluent, a pioneer in data streaming technology, showcased a compelling vision at the inaugural Kafka Summit in Asia, where they unveiled their commitment to integrating artificial intelligence into their platforms. The event, marked by key insights from Jay Kreps, CEO and co-founder of Confluent, served as a testament to the company’s roadmap for enhancing real-time data management and analytics with

May 6, 2024

Customer Data Management

Hightouch Wins Iterable’s Top Tech Partner Award 2024

In a significant recognition of excellence in the marketing technology landscape, Hightouch has been awarded Technology Partner of the Year at the 2024 Expie Awards. Hosted by Iterable, a cutting-edge customer communication platform powered by AI, the Expie Awards celebrate innovation and achievements in marketing. This year, Hightouch emerged as a standout, reinforcing their role in advancing Composable Customer Data

May 6, 2024

AI and ML

Can Businesses Balance AI’s Promise with Realistic Use?

The role of artificial intelligence (AI) in the business sphere has risen to significant prominence, urging companies to tackle the delicate task of its integration with both optimism and scrutiny. As AI developments shape the fabric of corporate functionality, the chasm between imagined capability and authentic performance invites scrutiny. The forthcoming San Francisco event stands poised to dissect these complexities,

May 6, 2024

AI and ML

UPS Enhances Customer Service with Generative AI Tech

In an era where customer service expectations are ever-increasing, UPS is pioneering the blend of human expertise and artificial intelligence. With their latest venture into generative AI, they stand on the cutting edge of innovation, ready to revolutionize the way we think about parcel delivery and customer interactions. Generative AI, with its unparalleled ability to create dynamic and context-aware content,

May 6, 2024

AI and ML

How Will SoftServe’s Ethical AI Shape the Future?

As the digital frontier expands, companies like SoftServe stand at the cusp of a new era, one where artificial intelligence (AI) is not just a tool but an ethical compass guiding the way businesses operate and innovate. Amid concerns over privacy, bias, and automation’s impact on the workforce, SoftServe’s commitment to ethical AI presents a blueprint for the industry at

May 6, 2024

AI and ML

How Is Yelp Redefining Customer Experience with AI Chatbots?

The integration of artificial intelligence (AI) in business operations is rapidly becoming a ubiquitous phenomenon, with companies across various sectors harnessing AI to elevate customer service. Yelp, a renowned hub for business and service reviews, has embarked on an innovation journey by incorporating an AI-driven chatbot designed to revamp the experience of its users. As Yelp unleashes the prowess of

May 3, 2024

AI and ML

How Is SafeBase Revolutionizing Cybersecurity Compliance?

SafeBase, a cutting-edge cybersecurity company, has made headlines with its recent accomplishment of securing a substantial $33 million in Series B funding. Spearheaded by Turing Capital, with backing from influential names such as Zoom Ventures and NEA, the company exhibits formidable growth and potential within the cybersecurity sector. This infusion of capital is set to expand SafeBase’s team and enhance

May 3, 2024

Customer Data Management

How Are Modern CDPs Transforming Data-Driven Marketing?

Customer Data Platforms (CDPs) have emerged as pivotal tools in the realm of marketing, evolving from their nascent stages to robust systems that mitigate past challenges and enable marketers to drive personalized campaigns with greater efficiency. The Early Stages of CDPs Challenges in Integration and Flexibility In their early inception, Customer Data Platforms faced significant hurdles. Data silos within organizations

May 2, 2024

Customer Data Management

How Can Marketers Leverage Behavioral Data for Retention?

Understanding the potential and underutilization of behavioral data in marketing strategies can unlock new horizons for customer engagement and loyalty. A recent Forrester Consulting study, sponsored by Acoustic, highlights the crucial, yet often missed, opportunities within this realm of data-driven marketing. Understanding Behavioral Data’s Impact on Customer Retention The Importance of Real-time Customer Data Despite 75% of marketers acknowledging the

May 1, 2024

AI and ML

Exploring AI’s Role in Education: Western Macedonia Meet

The rapidly evolving landscape of education is increasingly intertwined with the advance of digital technologies. Among these, artificial intelligence (AI) stands out as a game-changer, impacting how educational content is created, distributed, and consumed. Western Macedonia is poised to become a focal point for these discussions as it hosts a seminal conference bringing together the Regional Directorate of Primary and

May 1, 2024