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Home | Authors | Kaila Davis
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Kaila Davis

Kaila Davis holds expertise in Artificial Intelligence, Machine Learning, and Customer Data Managment. Kaila's work is influential, having been cited by thought leaders and captains of industry at various conferences. Her work has also been instrumental in helping companies develop strategies and architecture to capture and effectively use customer data. 
AI-Driven Self-Healing Data Pipelines Revolutionize Data Management
AI and ML
AI-Driven Self-Healing Data Pipelines Revolutionize Data Management

Rajdeep Vaghela’s groundbreaking work on AI-driven self-healing data pipelines marks a transformative approach in data management, addressing the inefficiencies and high error-prone nature of traditional methods. Vaghela’s initiatives at Walmart and his contributions to the broader field underscore the importance of leveraging artificial intelligence to enhance data reliability, streamline operations, and optimize resource management—a necessity in today’s fast-paced digital landscape.

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July 19, 2024
Tech Giants Avoid EU for Cutting-Edge AI Amid Tough Regulations
AI and ML
Tech Giants Avoid EU for Cutting-Edge AI Amid Tough Regulations

In recent developments, major technology companies, including Meta and Apple, have decided to withhold their advanced artificial intelligence (AI) models from the European Union (EU). This move is primarily driven by the stringent and unpredictable regulatory requirements set forth by the EU, especially the newly introduced AI Act. The decision has sparked significant discussions regarding its impact on European competitiveness

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July 19, 2024
Balancing Personalization with Customer Privacy and Data Protection
Customer Data Management
Balancing Personalization with Customer Privacy and Data Protection

In today’s digital landscape, privacy and data protection stand as pillars of customer trust. Companies invest heavily in secure frameworks to safeguard sensitive information. On the flip side, personalization has become a cornerstone in delivering exceptional customer experiences. Tailored recommendations and individualized services often rely on data analytics. However, the intersection of personalization and privacy poses a complex challenge. Striking

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July 18, 2024
How Will VideoAmp and Snap Inc. Revolutionize Ad Planning?
Customer Data Management
How Will VideoAmp and Snap Inc. Revolutionize Ad Planning?

In a monumental step toward transforming advertising strategies, VideoAmp, a renowned media measurement firm, has partnered with Snap Inc., a leading social technology platform. This groundbreaking collaboration aims to incorporate Snap Inc.’s first-party data, video, and augmented reality (AR) inventory into VideoAmp’s sophisticated cross-platform planning solution. The primary objective is to enhance the ability of advertisers to allocate budgets strategically

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July 18, 2024
Blis Launches Smart Holdout Groups for Privacy-First Campaign Success
Customer Data Management
Blis Launches Smart Holdout Groups for Privacy-First Campaign Success

In a groundbreaking move destined to reshape the advertising landscape, Blis has introduced Smart Holdout Groups, a new patent-pending omnichannel measurement solution aimed at revolutionizing campaign measurement in the era of privacy-first marketing. This launch comes as a response to the challenges posed by the decline of cookies and the rise of multi-channel advertising, where traditional methods struggle to keep

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July 18, 2024
Are AI-Driven Smart Speakers User-Friendly for Novice Users?
AI and ML
Are AI-Driven Smart Speakers User-Friendly for Novice Users?

Smart speakers such as Google Home, Amazon’s Alexa, and Apple HomePod are becoming increasingly popular in households due to their convenience and advanced functionalities. These AI-assisted devices allow users to control various home appliances, access information, and perform tasks via voice commands without using traditional manual inputs or screens. Despite this convenience, smart speakers present notable usability challenges, especially for

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July 18, 2024
Can AI Replace Therapists? Exploring Character AI in Mental Health
AI and ML
Can AI Replace Therapists? Exploring Character AI in Mental Health

The rising integration of character artificial intelligence (AI) within mental health care is transforming how individuals access and receive mental health support. As AI-driven chatbots and virtual therapists become more prevalent, the question arises: Can AI really replace human therapists? This article delves into the promising potentials and accompanying challenges of character AI in mental health, offering a comprehensive exploration

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July 18, 2024
BlueConic Acquires Jebbit to Launch First Operating System for Customer Data
Customer Data Management
BlueConic Acquires Jebbit to Launch First Operating System for Customer Data

BlueConic, a leading customer data platform (CDP), recently made a significant move by acquiring Jebbit, an innovative provider of first-party data capture and experience-creation software. This landmark acquisition combines their unique strengths, creating the industry’s first Operating System for Customer Data. This collaboration promises to revolutionize how marketers and growth strategists manage and leverage customer data to drive business growth.

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July 17, 2024
AWS and iTNT Hub Partner to Boost AI Startups for Public Welfare in Tamil Nadu
AI and ML
AWS and iTNT Hub Partner to Boost AI Startups for Public Welfare in Tamil Nadu

In a significant move to foster generative AI innovation, Amazon Web Services (AWS) India has teamed up with the Tamil Nadu Technology (iTNT) Hub. This partnership aims to support startups in Tamil Nadu developing AI solutions with a focus on public welfare. By utilizing AWS’s cloud infrastructure and advanced AI tools, the collaboration seeks to create positive societal impacts across

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July 17, 2024
CEDAR Enhances European Public Governance with AI and Data Integration
AI and ML
CEDAR Enhances European Public Governance with AI and Data Integration

The ambitious CEDAR (Common European Data Spaces and Robust AI for Transparent Public Governance) project commenced in January 2024, spearheaded by a consortium of 31 interdisciplinary partners and backed by Horizon Europe funding. With a 36-month timeline, CEDAR sets out to revolutionize public governance across Europe by harnessing artificial intelligence (AI) and high-quality data to foster transparency, accountability, and evidence-based

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July 17, 2024
Blueshift Joins AWS ISV Accelerate Program to Boost Marketing Solutions
Customer Data Management
Blueshift Joins AWS ISV Accelerate Program to Boost Marketing Solutions

Blueshift.com has recently announced its inclusion in the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program. This marks a significant step for Blueshift, a company that specializes in providing customer-centric engagement solutions for globally recognized brands. This development is a testament to Blueshift.com’s dedication to employing AWS’s cloud infrastructure to deliver innovative, secure, and highly personalized marketing solutions

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July 16, 2024
How Will AI and Web 3.0 Shape Our Technological Future?
AI and ML
How Will AI and Web 3.0 Shape Our Technological Future?

The convergence of Artificial Intelligence (AI) and Web 3.0 has emerged as a significant topic of discussion among tech enthusiasts, companies, and investors. With the rise of strong AI, also known as Artificial General Intelligence (AGI), this intersection no longer seems confined to the realm of science fiction but is gradually becoming a part of our evolving technological landscape. This

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July 16, 2024