
Generative Artificial Intelligence (GenAI) is driving unprecedented changes in the product development processes within the Business-to-Business-to-Consumer (B2B2C) sector. Harnessing sophisticated AI models such as OpenAI’s ChatGPT, Anthropic’s Claude, and Google Gemini, companies are witnessing a dramatic transformation in how they design, develop, and bring products to market. This trend marks the dawn of a new era where artificial intelligence plays