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Home | Authors | Kaila Davis
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Kaila Davis

Kaila Davis holds expertise in Artificial Intelligence, Machine Learning, and Customer Data Managment. Kaila's work is influential, having been cited by thought leaders and captains of industry at various conferences. Her work has also been instrumental in helping companies develop strategies and architecture to capture and effectively use customer data. 
How is Generative AI Transforming Customer Data Platforms in Marketing?
Customer Data Management
How is Generative AI Transforming Customer Data Platforms in Marketing?

Customer Data Platforms (CDPs) have long been essential tools for marketers aiming to personalize customer interactions and improve marketing performance. The advent of Generative AI (GenAI) promises to revolutionize CDPs by enhancing various functions, including data collection, segmentation, and activation. GenAI simplifies many of the complex tasks marketers face, such as cleaning data, resolving identities, creating comprehensive customer profiles, and

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October 18, 2024
How Will Generative AI Revolutionize B2B Sales in the Next Decade?
AI and ML
How Will Generative AI Revolutionize B2B Sales in the Next Decade?

In an era where technological innovations are reshaping industries, the rise of generative AI (gen AI) stands out as a particularly transformative force. For B2B sales, an arena characterized by complex interactions and high stakes, the implications of gen AI are poised to be profound. This article delves into the ways gen AI is expected to revolutionize B2B sales over

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October 17, 2024
Maximizing Customer Engagement and Revenue with CDPs in Europe
Customer Data Management
Maximizing Customer Engagement and Revenue with CDPs in Europe

Customer Data Platforms (CDPs) are increasingly becoming crucial tools for European businesses, especially as they navigate the complexities of stringent data privacy regulations such as the General Data Protection Regulation (GDPR). These platforms unify fragmented customer data from a variety of sources, creating comprehensive profiles that enable highly personalized and targeted marketing efforts. This capability not only enhances customer engagement

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October 17, 2024
How Can You Perfect Customer Data Management with These 6 Principles?
Customer Data Management
How Can You Perfect Customer Data Management with These 6 Principles?

In today’s data-driven business landscape, customer data management (CDM) has become an indispensable factor in achieving sustained success. With the proper handling of customer data, companies can increase conversions, enhance customer loyalty, and make data-informed decisions that ultimately improve their bottom line. Despite its importance, many businesses struggle with data inaccuracy, inconsistency, and security issues. Our article walks you through

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October 17, 2024
AI Transforming B2B: Boosting Products, Services, and Business Operations
AI and ML
AI Transforming B2B: Boosting Products, Services, and Business Operations

Artificial intelligence (AI) is no longer confined to the realm of science fiction; it is now an integral part of modern business strategies. While the impact of AI on business-to-consumer (B2C) companies is well-documented, its transformative power within business-to-business (B2B) companies is equally profound. From enhancing products to refining services and streamlining business processes, AI is reshaping the B2B landscape.

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October 16, 2024
How is AI Transforming the Future of B2B Sales and Customer Deals?
AI and ML
How is AI Transforming the Future of B2B Sales and Customer Deals?

Artificial intelligence (AI) is reshaping the business-to-business (B2B) sales landscape in significant ways, fundamentally altering how companies interact with customers, streamline operations, and drive revenue growth. By augmenting human capabilities, AI enables businesses to automate repetitive tasks, generate actionable insights, and deliver highly personalized customer experiences, which has dramatically changed traditional sales paradigms. Enhanced Efficiency and Productivity AI tools have

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October 16, 2024
How Is KT Corp Leveraging AI and Cloud for Record Growth in 2024?
AI and ML
How Is KT Corp Leveraging AI and Cloud for Record Growth in 2024?

In 2024, KT Corp has seen an unprecedented surge in growth and profitability, thanks in large part to its strategic focus on AI and cloud services. The Korean telecom giant has successfully reinvented itself as a tech-driven entity, capitalizing on the rising demand for data centers and AI capabilities across various sectors. Impressive Revenue and Profit Growth Surge in Cloud

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October 16, 2024
Can AI-Powered Personalization Transform B2B SaaS Sales?
AI and ML
Can AI-Powered Personalization Transform B2B SaaS Sales?

The landscape of B2B sales is rapidly evolving, driven by the need for more efficient and engaging product demonstrations. Pepsales, an innovative AI-powered SaaS platform, is at the forefront of this transformation. With a recent $1.1 million pre-seed funding round led by Chiratae Ventures and contributions from various angel investors, Pepsales aims to revolutionize how B2B sales teams connect with

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October 16, 2024
How Can Marketers Thrive Without Third-Party Cookies?
Customer Data Management
How Can Marketers Thrive Without Third-Party Cookies?

In the evolving digital landscape, marketers face a significant challenge: the decline of third-party cookies. As privacy regulations tighten and consumer expectations for data security rise, the traditional tools for online tracking and personalization are becoming obsolete. To stay ahead, marketers must pivot to new strategies and technologies that prioritize first- and second-party data. This article explores how Customer Data

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October 15, 2024
Teen Enthusiasm Wanes for iPhone 16 Despite Promising AI Features
AI and ML
Teen Enthusiasm Wanes for iPhone 16 Despite Promising AI Features

Teenagers have long been avid supporters of Apple’s flagship device, the iPhone. However, recent data suggests a subtle shift in this trend. A survey by investment firm Piper Sandler, which polled 13,500 teenagers, indicates a discernible decline in the enthusiasm that once fervently characterized the demographic’s relationship with the iPhone, particularly the iPhone 16. The findings from this survey suggest

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October 14, 2024
Transforming B2B Cash Flow with AI and ML for Smarter Financial Operations
AI and ML
Transforming B2B Cash Flow with AI and ML for Smarter Financial Operations

The transformative impact of artificial intelligence (AI) and machine learning (ML) on cash flow management in B2B (business-to-business) payments cannot be overstated, as these technologies are revolutionizing financial transactions in the business sector with unprecedented efficiency and accuracy. As AI and ML technologies continue to advance, they are increasing the ability to predict cash flow needs, automating routine tasks, and

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October 14, 2024
Can AI and Healthy Habits Revolutionize Heart Disease Detection?
AI and ML
Can AI and Healthy Habits Revolutionize Heart Disease Detection?

Cardiovascular diseases, particularly arrhythmias and heart strokes, continue to pose significant health risks, often going unnoticed until it’s too late. Early detection is critical for effective treatment and better patient outcomes. Recent advancements in artificial intelligence (AI) are showing promise in enhancing the diagnosis and detection of these conditions. A novel study has introduced a promising model called Reservoir Computing,

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October 11, 2024