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Home | Authors | Kaila Davis
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Kaila Davis

Kaila Davis holds expertise in Artificial Intelligence, Machine Learning, and Customer Data Managment. Kaila's work is influential, having been cited by thought leaders and captains of industry at various conferences. Her work has also been instrumental in helping companies develop strategies and architecture to capture and effectively use customer data. 
How Will VideoAmp and Snap Inc. Revolutionize Ad Planning?
Customer Data Management
How Will VideoAmp and Snap Inc. Revolutionize Ad Planning?

In a monumental step toward transforming advertising strategies, VideoAmp, a renowned media measurement firm, has partnered with Snap Inc., a leading social technology platform. This groundbreaking collaboration aims to incorporate Snap Inc.’s first-party data, video, and augmented reality (AR) inventory into VideoAmp’s sophisticated cross-platform planning solution. The primary objective is to enhance the ability of advertisers to allocate budgets strategically

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July 18, 2024
Blis Launches Smart Holdout Groups for Privacy-First Campaign Success
Customer Data Management
Blis Launches Smart Holdout Groups for Privacy-First Campaign Success

In a groundbreaking move destined to reshape the advertising landscape, Blis has introduced Smart Holdout Groups, a new patent-pending omnichannel measurement solution aimed at revolutionizing campaign measurement in the era of privacy-first marketing. This launch comes as a response to the challenges posed by the decline of cookies and the rise of multi-channel advertising, where traditional methods struggle to keep

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July 18, 2024
Are AI-Driven Smart Speakers User-Friendly for Novice Users?
AI and ML
Are AI-Driven Smart Speakers User-Friendly for Novice Users?

Smart speakers such as Google Home, Amazon’s Alexa, and Apple HomePod are becoming increasingly popular in households due to their convenience and advanced functionalities. These AI-assisted devices allow users to control various home appliances, access information, and perform tasks via voice commands without using traditional manual inputs or screens. Despite this convenience, smart speakers present notable usability challenges, especially for

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July 18, 2024
Can AI Replace Therapists? Exploring Character AI in Mental Health
AI and ML
Can AI Replace Therapists? Exploring Character AI in Mental Health

The rising integration of character artificial intelligence (AI) within mental health care is transforming how individuals access and receive mental health support. As AI-driven chatbots and virtual therapists become more prevalent, the question arises: Can AI really replace human therapists? This article delves into the promising potentials and accompanying challenges of character AI in mental health, offering a comprehensive exploration

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July 18, 2024
BlueConic Acquires Jebbit to Launch First Operating System for Customer Data
Customer Data Management
BlueConic Acquires Jebbit to Launch First Operating System for Customer Data

BlueConic, a leading customer data platform (CDP), recently made a significant move by acquiring Jebbit, an innovative provider of first-party data capture and experience-creation software. This landmark acquisition combines their unique strengths, creating the industry’s first Operating System for Customer Data. This collaboration promises to revolutionize how marketers and growth strategists manage and leverage customer data to drive business growth.

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July 17, 2024
AWS and iTNT Hub Partner to Boost AI Startups for Public Welfare in Tamil Nadu
AI and ML
AWS and iTNT Hub Partner to Boost AI Startups for Public Welfare in Tamil Nadu

In a significant move to foster generative AI innovation, Amazon Web Services (AWS) India has teamed up with the Tamil Nadu Technology (iTNT) Hub. This partnership aims to support startups in Tamil Nadu developing AI solutions with a focus on public welfare. By utilizing AWS’s cloud infrastructure and advanced AI tools, the collaboration seeks to create positive societal impacts across

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July 17, 2024
CEDAR Enhances European Public Governance with AI and Data Integration
AI and ML
CEDAR Enhances European Public Governance with AI and Data Integration

The ambitious CEDAR (Common European Data Spaces and Robust AI for Transparent Public Governance) project commenced in January 2024, spearheaded by a consortium of 31 interdisciplinary partners and backed by Horizon Europe funding. With a 36-month timeline, CEDAR sets out to revolutionize public governance across Europe by harnessing artificial intelligence (AI) and high-quality data to foster transparency, accountability, and evidence-based

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July 17, 2024
Blueshift Joins AWS ISV Accelerate Program to Boost Marketing Solutions
Customer Data Management
Blueshift Joins AWS ISV Accelerate Program to Boost Marketing Solutions

Blueshift.com has recently announced its inclusion in the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program. This marks a significant step for Blueshift, a company that specializes in providing customer-centric engagement solutions for globally recognized brands. This development is a testament to Blueshift.com’s dedication to employing AWS’s cloud infrastructure to deliver innovative, secure, and highly personalized marketing solutions

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July 16, 2024
How Will AI and Web 3.0 Shape Our Technological Future?
AI and ML
How Will AI and Web 3.0 Shape Our Technological Future?

The convergence of Artificial Intelligence (AI) and Web 3.0 has emerged as a significant topic of discussion among tech enthusiasts, companies, and investors. With the rise of strong AI, also known as Artificial General Intelligence (AGI), this intersection no longer seems confined to the realm of science fiction but is gradually becoming a part of our evolving technological landscape. This

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July 16, 2024
How Can We Balance AI Innovation with Privacy and Security Risks?
AI and ML
How Can We Balance AI Innovation with Privacy and Security Risks?

In the ever-evolving realm of artificial intelligence (AI), language models and chatbots, such as OpenAI’s ChatGPT and Google Bard, have sparked extensive debates owing to their multifaceted impacts across various sectors like healthcare, customer service, and education. These sophisticated technologies promise to enhance user experience, streamline operations, and provide unmatched accessibility. Yet, their potential for misuse and inherent privacy and

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July 16, 2024
SambaNova Systems Revolutionizes AI Chips with SN40L and SambaVerse
AI and ML
SambaNova Systems Revolutionizes AI Chips with SN40L and SambaVerse

SambaNova Systems, a Palo Alto-based startup, has swiftly emerged as a transformative force in the world of artificial intelligence (AI) hardware. Founded in 2017 and helmed by the pioneering technologist Kunle Olukotun, the company has garnered attention for its innovative approach to AI computation. With significant financial backing and a commitment to excellence, SambaNova aims to reshape the AI chip

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July 16, 2024
Nvidia GeForce RTX Revolutionizes Gaming and AI Computing Since 2018
AI and ML
Nvidia GeForce RTX Revolutionizes Gaming and AI Computing Since 2018

Nvidia’s GeForce RTX technology, which debuted in 2018, has been a transformative force in both the gaming industry and AI computing. The groundbreaking technology was Nvidia’s first consumer GPU tailored specifically for AI, and its impact has been profound. This technology fosters an ecosystem that now includes over 100 million users and supports more than 500 AI applications. In this

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July 16, 2024