
L’Oréal, the world’s leading cosmetics company, has embraced digital transformation to redefine the way consumers engage with beauty products and services. Through innovative strategies and technologies, L’Oréal is revolutionizing the industry and setting new trends. This article explores L’Oréal’s digital transformation journey, highlighting its use of augmented reality (AR) and virtual reality (VR) technologies, e-commerce integration, and the impact of