In a bold move shaped by consumer demands for digital services, Swisscom has innovatively ventured into digital insurance with “Swisscom Sure”. Spearheaded by Dirk Wierzbitzki of Residential Customers, the telecommunications leader is redefining the insurance landscape. This strategic expansion merges Swisscom’s tech prowess with the deep-rooted proficiency of established insurers. It promises to deliver transparent and user-friendly insurance experiences in









