Brand stretching is a common practice among companies seeking to extend their reach in the marketplace. The process of taking an established brand and introducing it into new markets or product categories can be a powerful tool for growth if done correctly. However, it can also be a risky endeavor if not approached strategically. In this article, we will explore
As the business-to-business (B2B) marketplace becomes more crowded and complex, it has become increasingly important for marketers to adopt new strategies that can effectively reach and engage high-value accounts. One such strategy that has gained popularity in recent years is account-based marketing (ABM), which involves identifying and targeting individual accounts or companies, rather than casting a wide net to a
As we enter the age of digitalization, the world is becoming more reliant on e-commerce businesses. With more people shopping online from the comfort of their homes, there is a significant surge in the demand for e-commerce businesses. However, succeeding in this ever-competitive sector requires careful planning, execution, and constant improvement. In this article, we will discuss 10 essential tips
TikTok has become the go-to app for short-form video content in recent years. With over one billion active users worldwide, it provides a platform for creativity, entertainment, and entrepreneurship. The app’s algorithm has propelled various trends, challenges, and hashtags to viral status, and it has become an essential tool for brands and businesses looking to increase their social media presence.
The marketing world today is nothing like it used to be. With the advent of digital marketing, it has become increasingly important for businesses to keep up with the latest technological tools and trends that enable them to reach their target audience in the most effective way possible. These tools are nothing short of revolutionary, and the competition to stand
Account-based marketing, or ABM, is a popular B2B marketing strategy, highly focused on a select group of high-value prospects. By targeting specific accounts with personalized and relevant messaging, ABM can lead to higher conversion rates, ultimately increasing revenue. However, the success of ABM is entirely dependent on the accuracy and quality of the data used to identify, target, and engage
As marketers, we are always on the lookout for the most effective methods to reach our target customers. Two popular approaches that have been gaining traction in recent years are Account-Based Marketing (ABM) and Demand Generation (Demand Gen). While both approaches are designed to drive revenue growth, they have different targets, approaches, and results. In this article, we’ll take a
Prospecting for new customers is a crucial part of any sales process, but it can be time-consuming and challenging to find the right leads and personalize communication effectively. Fortunately, advancements in artificial intelligence (AI) and automation can help improve your prospecting productivity and effectiveness. In this article, we’ll explore the benefits of using AI for prospecting and provide tips for
Account-based marketing (ABM) is a marketing strategy that focuses on targeting specific accounts or companies instead of individual leads. This approach involves creating customized campaigns and content that address the specific needs and interests of each target account. By doing so, ABM aims to foster strong and lasting relationships with these accounts, which can lead to increased customer loyalty and
In today’s fast-paced business world, B2B marketers need to streamline their lead capture methods at events to keep up with the competition. Mobile Connect, a new app designed to enable B2B marketers to capture data at third-party events, makes this process simpler and more efficient. Capturing Data Made Easy: Mobile Connect’s Capability to Capture Trade Show Badges and Buyer Information
As a BFSI business, generating demand is crucial to driving revenue growth. The demand generation process is the backbone of your marketing efforts, and not having an effective one can lead to stagnation and loss of market share. In this article, we will look at steps you can take to build an effective demand generation process that drives sustainable growth
Demand generation is the process of creating awareness, interest, and demand for your products or services. It involves implementing effective marketing strategies to entice potential customers to become interested and curious enough to take action by engaging with your brand, product, or service. Demand generation is a crucial factor in growing your business, and when used alongside lead generation, it
