Abigail Matthews

Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in Account-Based Marketing and Demand Gen. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals. 
Measuring the Success of a Demand Generation Plan
DemandGen
Measuring the Success of a Demand Generation Plan

Successful approaches are essential for businesses in today’s competitive landscape. A successful approach is comprised of many key elements, including personnel, strategies, and objectives. Consumers also have different

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