Abigail Matthews

In the ever-evolving world of digital advertising, capturing the attention of modern consumers requires more than traditional marketing methods. Today’s consumers are savvy, selective, and increasingly resistant to intrusive ads. This shifting landscape necessitates innovative approaches that combine engaging storytelling with optimized ad formats to resonate deeply with audiences. This article explores these strategies, examining how marketers can leverage emotional

LoopMe, an innovative technology company specializing in AI-driven brand advertising, has introduced its cutting-edge Audience and Measurement Platform (AMP), which is set to transform the landscape of digital advertising. As the latest advancement in their suite of AI tools, AMP amalgamates two of LoopMe’s critical solutions—PurchaseLoop Audiences and their sophisticated measurement tool—into a single, comprehensive system. This revolutionary platform not

Integral Ad Science (IAS) has announced an expansion of its Brand Safety and Suitability Measurement product for YouTube, now encompassing Performance Max and Demand Gen campaigns on Google Ads. This move aims to provide advertisers with enhanced third-party assurance that their ads appear adjacent to brand-safe and suitable content, thereby improving safeguards for campaigns on YouTube. Lisa Utzschneider, CEO of

The adtech industry is consistently evolving, driven by innovations that promise to enhance the efficiency and effectiveness of digital advertising. One such breakthrough is LoopMe’s newly launched Audience and Measurement Platform (AMP). This platform integrates advanced artificial intelligence (AI) to offer a comprehensive suite of tools for creating, targeting, and measuring advertising campaigns. By leveraging the power of AI, AMP

In the high-stakes world of business-to-business (B2B) transactions, the alignment between sales and marketing teams isn’t just complementary to strategies—it’s the cornerstone of success. As dissected in the groundbreaking book “Yes, It’s Your Fault,” co-authors and Demandbase executives CSO John Eitel and CMO Kelly Hopping delve into the heart of the matter: the profound yet overlooked impact of sales and

The marketing industry is experiencing a seismic transformation with the introduction of generative AI (GenAI). This transformative force is reconfiguring the way brands engage across every touchpoint of the marketing funnel—Awareness, Consideration, Conversion, Loyalty, and Advocacy. GenAI’s promise is profound, offering personalized and precise interactions that are finely tuned to enhance the customer journey. No longer are digital marketing strategies