Avatar photo

Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in B2B Marketing and Digital Marketing. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals. 
How Can ABM Elevate Your B2B Marketing in Competitive Markets?
B2B Marketing
How Can ABM Elevate Your B2B Marketing in Competitive Markets?

The B2B marketplace is increasingly crowded, leaving companies vying for a competitive edge. Account-Based Marketing (ABM) has emerged as an effective strategy to personalize outreach and align marketing efforts with the high-value needs of target accounts. This article explores the intricacies of ABM and how it can transform traditional B2B marketing approaches in competitive markets. Understanding Account-Based Marketing The ABM

Read More
TikTok Enhances Ad Tech with New Performance Automation Tool
Digital Marketing
TikTok Enhances Ad Tech with New Performance Automation Tool

In the dynamic world of digital advertising, TikTok has made a significant leap with the unveiling of its new machine learning ad solution, Performance Automation. Positioned to redefine how brands manage their ad campaigns, this cutting-edge technology was introduced during TikTok’s fourth annual product summit, TikTok World. As the platform faces pressure from the U.S. government to reassess its operations,

Read More
Brand Positioning and Messaging: Crafting Your Market Identity
Digital Marketing
Brand Positioning and Messaging: Crafting Your Market Identity

Developing a compelling brand identity that resonates with your target audience and stands out in a crowded marketplace is essential to a brand’s success. It involves strategic positioning and messaging—each aspect reinforcing the other to create a cohesive and memorable brand image. Here’s a step-by-step guide on how to craft your brand’s market identity through effective positioning and messaging. Perform

Read More
How Can Your Business Succeed in Global Market Expansion?
Digital Marketing
How Can Your Business Succeed in Global Market Expansion?

Expanding your business into the global market is a thrilling venture, but it’s fraught with challenges that can determine the difference between success and failure. As businesses look beyond their domestic borders for growth, understanding and implementing a well-rounded strategy is crucial. In a world where cultural nuances can make or break a business, moving with the right approach can

Read More
How is IoT Shaping the Future of Marketing Strategies?
Digital Marketing
How is IoT Shaping the Future of Marketing Strategies?

The digital landscape is continuously evolving and with it, marketing tactics are undergoing a profound transformation. The Internet of Things (IoT), a burgeoning network of connected devices, has paved the way for a new era in marketing, marked by unprecedented levels of personalization and real-time interaction. This shift is redefining how brands engage with their audience, tailor messages, and foster

Read More
Bridging Sales and Marketing: The Key to ABM Success
B2B Marketing
Bridging Sales and Marketing: The Key to ABM Success

Account-Based Marketing (ABM) stands as a beacon of personalized strategy in the vast sea of B2B marketing strategies, having proved its efficacy in numerous campaigns targeting key corporate players. However, there’s a delicate task at hand—aligning the often disparate goals and methods of the sales and marketing teams. ABM, the golden child of B2B strategies with an anticipated market worth

Read More
App Marketing Insights: Ad Creative Efficacy and User Engagement
Digital Marketing
App Marketing Insights: Ad Creative Efficacy and User Engagement

Understanding the impact of ad creatives on app marketing success is critical for maximizing user engagement and optimizing advertising spend. Recent insights from an AppsFlyer report illuminate the dynamics between ad variations and their effectiveness, revealing that a disproportionate amount of marketing budgets are funneled into a small percentage of creatives. This underscores the crucial role of continuous content creation

Read More
How Is AI Revolutionizing Personalized Marketing Today?
Digital Marketing
How Is AI Revolutionizing Personalized Marketing Today?

The digital transformation has ushered in an era where personalized marketing is not just an option but a cornerstone of modern business strategies. Artificial Intelligence plays a crucial role in catalyzing these strategies, proving essential for companies aiming to offer bespoke experiences tailored to individual consumer preferences. As we delve into the multifaceted influence of AI on marketing, we uncover

Read More
SheerID Launches Marketing Hub for Better Community Targeting
Digital Marketing
SheerID Launches Marketing Hub for Better Community Targeting

In the digital age, personalized marketing has become the linchpin of customer engagement strategies. Recognizing this, SheerID, a pioneer in identity marketing, has announced its latest endeavor—an extensive suite of marketing tools designed to help businesses target special communities. This suite, housed within the SheerID Marketing Hub, is set to equip marketers with the necessary resources for a targeted approach

Read More
Maximizing ROI with Strategic Pay-Per-Sale Marketing Tactics
Digital Marketing
Maximizing ROI with Strategic Pay-Per-Sale Marketing Tactics

In today’s competitive market, businesses are constantly searching for innovative ways to boost sales while keeping a tight rein on expenses. Pay-per-sale (PPS) marketing rises as a beacon of efficiency and a results-driven strategy, standing out from the expense-laden approaches of traditional advertising. By aligning costs directly with sales outcomes, PPS marketing reduces financial risk and optimizes budget allocations. Leveraging

Read More
Elevating B2B Marketing: The Rise of ABM in 2024 Strategy
B2B Marketing
Elevating B2B Marketing: The Rise of ABM in 2024 Strategy

The landscape of B2B marketing is undergoing a significant transformation as we head into 2024, fuelled by an approach known as Account-Based Marketing (ABM). ABM deviates from traditional lead-centric strategies, instead focusing on key accounts as markets in their own right. This strategic pivot acknowledges that in complex B2B sales cycles, it’s often quality, not quantity, that drives conversions and

Read More
Unlocking Conversions: The Vital Interplay of Customer Journeys
Digital Marketing
Unlocking Conversions: The Vital Interplay of Customer Journeys

In the digital arena, the path a customer traverses from first noticing a brand to completing a purchase is characterized by an intricate web of interactions. Each touchpoint, every snippet of content consumed, and every ad interaction plays a crucial role in shaping prospective buyers’ decisions. For marketers aiming to boost conversions, an in-depth understanding of these customer journeys is

Read More