Abigail Matthews

Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in Account-Based Marketing and Demand Gen. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals.
Maximizing Engagement in B2B Sales
DemandGen
Maximizing Engagement in B2B Sales

Successful B2B sales hinge on effectively engaging buyers. Engaging buyers leads to higher win rates, shorter sales cycles, and ultimately increases revenue for the organization. However, achieving this

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Measuring the Success of a Demand Generation Plan
DemandGen
Measuring the Success of a Demand Generation Plan

Successful approaches are essential for businesses in today’s competitive landscape. A successful approach is comprised of many key elements, including personnel, strategies, and objectives. Consumers also have different

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