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Home | Authors | Abigail Matthews
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Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in B2B Marketing and Digital Marketing. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals. 
How Can Multitouch Marketing Tactics Boost B2B Lead Engagement?
Digital Marketing
How Can Multitouch Marketing Tactics Boost B2B Lead Engagement?

In B2B marketing, generating and nurturing leads requires a well-rounded, strategic approach that not only attracts prospects but also sustains their interest until conversion. Multitouch marketing helps you engage prospects through multiple channels and interactions, creating deeper connections and maximizing conversion opportunities. This article outlines the most effective multitouch tactics for increasing B2B lead engagement and offers tips for optimizing

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October 30, 2024
Maximizing Customer Loyalty Through Personalization and AI Trends
B2B Marketing
Maximizing Customer Loyalty Through Personalization and AI Trends

Personalization in marketing is no longer just a trendy buzzword but has become a crucial strategy for businesses aiming to foster deeper connections with their customers. Transitioning from generic interactions to personalized, meaningful dialogues is essential in today’s competitive marketplace, as it makes customers feel valued and understood, thereby driving loyalty and business growth. Core of Personalization Personalization involves tailoring

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October 30, 2024
Maximize Brand Impact with Custom Promotional Marketing Products
Digital Marketing
Maximize Brand Impact with Custom Promotional Marketing Products

Promotional products have carved out a significant niche in the marketing world, transforming the way brands interact with their audiences. From everyday items like tote bags to specialized tech gadgets, these products are more than just giveaways—they’re powerful tools for brand recognition and loyalty. By embedding logos, slogans, and vital messaging into practical and appealing items, companies can keep their

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October 28, 2024
Master Social Media Marketing: Strategies for Business Success
Digital Marketing
Master Social Media Marketing: Strategies for Business Success

Social media marketing plays a pivotal role in today’s digital landscape, offering businesses a platform to engage with a vast audience of 4.95 billion users as of October 2023. To harness its full potential, businesses need a well-thought-out strategy that goes beyond mere postings. In this guide, we’ll explore essential strategies to master social media marketing for business success. Understanding

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October 28, 2024
Does Your Brand Need a Custom Mascot for Effective Marketing?
Digital Marketing
Does Your Brand Need a Custom Mascot for Effective Marketing?

In the competitive landscape of modern business, creating a memorable and engaging brand is essential. Custom mascots serve as unique tools to differentiate and humanize a brand. These mascots, ranging from digital characters to life-sized costumes for events, provide a friendly and recognizable face to a brand, making it more memorable and engaging. By effectively capturing the essence of the

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October 28, 2024
Optimizing Funnels: From Awareness to Action in Performance Marketing
Digital Marketing
Optimizing Funnels: From Awareness to Action in Performance Marketing

In the ever-competitive landscape of digital marketing, transforming potential leads into active customers is a key objective, and an effective performance marketing funnel is the essential tool to achieve this. A funnel’s design blending creativity, data-driven insights, and precise execution can ensure consumers are guided seamlessly from awareness to action, maximizing conversion rates and optimizing marketing efforts effectively. Understanding the

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October 28, 2024
How to Align Marketing Strategies for Optimal Business Growth?
Digital Marketing
How to Align Marketing Strategies for Optimal Business Growth?

Marketing strategies play an essential role in driving business expansion. To achieve optimal growth, it is critical to align these strategies with overall business goals. By targeting the right audience, keeping track of competitors, and adapting to market trends, businesses can significantly enhance customer acquisition and retention. This alignment not only maximizes resources but also ensures that marketing efforts are

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October 28, 2024
Driving B2B Success with Buying Group Marketing Strategies
B2B Marketing
Driving B2B Success with Buying Group Marketing Strategies

Buying group marketing represents the latest evolution in account-based marketing (ABM), a strategy historically employed by B2B marketers to synchronize sales and marketing efforts more effectively. This approach focuses on providing relevant, personalized content and messaging to various stakeholders within key accounts. An evolution rooted in account-based marketing strategies, buying group marketing caters to the decision-making units within these accounts,

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October 25, 2024
Is Norway’s Age Limit Hike the Right Move to Protect Kids Online?
Digital Marketing
Is Norway’s Age Limit Hike the Right Move to Protect Kids Online?

Norway has taken a decisive step to shield its youth from the potentially harmful effects of social media by increasing the minimum age requirement for using these platforms to 15. Prime Minister Jonas Gahr Støre has emphasized the urgency of protecting young minds from the manipulative practices of tech companies, which are said to adversely affect children’s mental health by

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October 24, 2024
Is Account-Based Selling the Future for B2B Sales Strategies?
B2B Marketing
Is Account-Based Selling the Future for B2B Sales Strategies?

In the shifting landscape of B2B sales, the traditional models focused on casting wide nets and capitalizing on volume are increasingly giving way to more strategic methodologies. One such approach that has garnered significant attention is Account-Based Selling (ABS). This model, emphasizing personalization and strategic engagement, is being hailed as the future for B2B sales. But what exactly makes ABS

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October 24, 2024
Habits of Top-Tier Account-Based Marketers
B2B Marketing
Habits of Top-Tier Account-Based Marketers

Account-Based Marketing (ABM) has firmly established itself as a pivotal strategy for businesses seeking to achieve higher engagement and an improved return on investment (ROI). There are four primary habits that set leading ABM strategies apart: maintaining a focus on a 1:1 model, prioritizing ABM over traditional demand generation approaches, curating an advanced technology stack, and striking an effective balance

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October 24, 2024
How Can Brands Effectively Market to Gen Z on Social Media?
Digital Marketing
How Can Brands Effectively Market to Gen Z on Social Media?

In an era where digital presence defines a brand’s success, understanding the intricate behaviors and preferences of Generation Z (Gen Z) is crucial. As digital natives, Gen Z’s engagement patterns on social media platforms are both sophisticated and complex, demanding brands to adopt innovative and authentic marketing strategies. This article dives deep into effective methods brands can utilize to captivate

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October 23, 2024