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Home | Authors | Abigail Matthews
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Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in B2B Marketing and Digital Marketing. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals. 
Navigating the Distinct Roles of Martech and AdTech in Digital Marketing
Digital Marketing
Navigating the Distinct Roles of Martech and AdTech in Digital Marketing

In the ever-evolving landscape of digital marketing, two terms frequently surface: Marketing Technology (Martech) and Advertising Technology (AdTech). While they are sometimes used interchangeably, they serve distinct purposes and functions within the marketing ecosystem. Understanding these differences is crucial for crafting effective marketing strategies that leverage the strengths of both technologies. Introduction to Martech and AdTech Martech and AdTech are

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November 11, 2024
Effective Strategies to Boost Engagement and Traffic for Niche Blogs
B2B Marketing
Effective Strategies to Boost Engagement and Traffic for Niche Blogs

In the competitive world of blogging, niche blogs have a unique advantage because they focus on specific areas, allowing bloggers to establish authority and create a loyal, engaged community. However, reaching a targeted audience and increasing organic traffic requires strategic efforts that involve understanding your niche, optimizing for search engines, creating quality content, and leveraging social media. This article explores

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November 8, 2024
Maximizing B2B Engagement Through Effective Native Advertising
Digital Marketing
Maximizing B2B Engagement Through Effective Native Advertising

In the ever-evolving landscape of digital marketing, native advertising has emerged as a powerful tool for B2B marketers, offering a less intrusive and more engaging alternative to traditional advertising methods. Unlike traditional ads that can be disruptive and easily ignored, native advertising integrates promotional content seamlessly into the natural flow of a platform. This approach captures the attention of busy

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November 7, 2024
How Is AI Revolutionizing Marketing and Creative Industries?
Digital Marketing
How Is AI Revolutionizing Marketing and Creative Industries?

Artificial intelligence (AI) is radically transforming many industries, including marketing and creative sectors. While its benefits in enhancing data analysis and automating processes are evident, there is ongoing debate regarding AI’s ability to fully replace human creativity and strategic thinking. This exploration delves into AI’s impact on these fields, highlighting its potential and limitations, and underscores the importance of aligning

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November 7, 2024
How Does MLM Software Enhance Network Marketing Efficiency?
Digital Marketing
How Does MLM Software Enhance Network Marketing Efficiency?

Multi-Level Marketing (MLM) is a complex business model that involves multiple levels of distributors working to sell products and recruit new members. Managing such an intricate network manually can lead to errors, inefficiencies, and communication gaps. This is where dedicated MLM software comes into play, offering a comprehensive solution to streamline operations, enhance engagement, and drive sustainable growth. Advanced MLM

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November 7, 2024
Building a Scalable SaaS Marketing Funnel That Drives Conversions
Digital Marketing
Building a Scalable SaaS Marketing Funnel That Drives Conversions

Building a scalable SaaS marketing funnel that converts can be a powerful strategy to maximize growth. The goal is to create an effective funnel that attracts leads, nurtures them, and ultimately drives conversions. Optimizing the entire customer journey is vital to ensure sustainable scaling. Many successful companies leverage specialized SaaS CRO agencies to refine their approach. Establishing a robust and

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November 5, 2024
Digital Marketing Growth Continues Despite Slowing Ad Price Inflation
Digital Marketing
Digital Marketing Growth Continues Despite Slowing Ad Price Inflation

Skai’s Q3 2024 Digital Marketing Quarterly Trends Report provides a comprehensive examination of the current state of digital marketing across multiple channels, including retail media, paid search, and paid social. This period saw significant growth driven by comprehensive, full-funnel strategies that engage customers at various stages of their journey with diverse ad formats. The report notes that major walled garden

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November 5, 2024
How Can Digital Marketing Tools Enhance Your Business Performance?
Digital Marketing
How Can Digital Marketing Tools Enhance Your Business Performance?

In today’s fast-paced digital world, successful marketing significantly hinges on efficiency, automation, and data-driven decisions. With consumers constantly connected through various platforms such as social media, email, and search engines, businesses must leverage digital marketing tools to stay competitive. These tools can enhance a business’s performance by improving targeting, automating processes, and providing real-time analytics. Leveraging the right digital tools

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November 4, 2024
Maximizing ABM Effectiveness for Small and Medium Enterprises
B2B Marketing
Maximizing ABM Effectiveness for Small and Medium Enterprises

Account-Based Marketing (ABM) has traditionally been associated with targeting large corporations with substantial budgets. However, its relevance and effectiveness are rapidly expanding into the realm of small and medium-sized enterprises (SMEs), given their significant contributions to the economy. This shift in focus means that the principles and strategies that have been successful with large companies are being adapted to engage

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October 31, 2024
Boosting B2B Marketing: Integrating ABM with AI and Data Insights
B2B Marketing
Boosting B2B Marketing: Integrating ABM with AI and Data Insights

Integrating Account-Based Marketing (ABM) with Generative AI (GenAI) and reliable data can revolutionize the B2B marketing landscape. While ABM has proven effective in engaging accounts and converting leads to sales, it often falls short in closing deals efficiently. This article explores how combining ABM with GenAI enhances sales outcomes, relying on high-quality data, tailored content, and a shift from sales-centric

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October 31, 2024
How Can Social Listening Enhance Your Content Strategy and Engagement?
Digital Marketing
How Can Social Listening Enhance Your Content Strategy and Engagement?

In today’s digital age, understanding your audience and engaging with them meaningfully is crucial for the success of any business. Social listening is an invaluable tool that empowers brands to gain actionable insights, create relevant content, and foster stronger customer relationships. This article explores the definition, importance, and multifaceted benefits of social listening, and how it can elevate your content

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October 31, 2024
How Are Full-Funnel Strategies Shaping Digital Marketing Trends?
Digital Marketing
How Are Full-Funnel Strategies Shaping Digital Marketing Trends?

The digital landscape is in a constant state of evolution, with marketers always seeking innovative methods to capture consumer attention and drive conversions. Among these strategies, full-funnel marketing has emerged as a pivotal approach. By engaging potential customers at every stage of their buying journey, full-funnel strategies offer a seamless and integrated marketing experience that can significantly enhance brand engagement

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October 31, 2024