Abigail Matthews

The advertising landscape is overflowing with high-frequency and irrelevant content, leading to rising dissatisfaction among U.S. consumers. This phenomenon is starkly highlighted by GetApp’s 2024 Advertising Preferences Survey, which underscores the need for brands to recalibrate their marketing strategies to sustain consumer engagement and trust. The survey’s findings reveal critical insights into consumer behavior and attitudes toward relentless marketing, emphasizing

You probably didn’t realize that 88% of today’s consumers want brands to help them make a difference when it comes to saving the environment. This is where sustainability as a metric when using marketing tech steps in, paving the way for a greener future. It’s not just about being technologically advanced, but about being responsible and forward-thinking. One of the

Effective B2B outreach hinges on understanding your audience’s availability and engagement preferences. ZoomInfo’s extensive analysis of global emails sent throughout 2023, alongside DesignRush’s findings on traffic patterns, presents a clear picture of these fluctuations. Knowing when professionals are most receptive to engagement efforts is crucial for marketers to optimize their strategies, making it easier to align campaigns with periods of

With AI and digital transformation reshaping B2B marketing, demand generation strategies must evolve to stay effective. For Demand Gen leaders, this means adapting approaches to capture and convert high-value leads amid increasing competition. This article explores ten essential tips for launching a successful B2B demand gen campaign. It draws on insights from industry experts, including Lars Maat, to provide actionable