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Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in B2B Marketing and Digital Marketing. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals. 
Personalized Content Creation For Account-Based Advertising
B2B Marketing
Personalized Content Creation For Account-Based Advertising

The focus of this report is on the rapidly evolving field of Personalized Content Creation for Account-Based Advertising (ABA). We’ll explore the current state of the industry, analyze key trends and data, and provide forecasts for the future. Industry Overview Account-Based Advertising has gained significant traction in recent years, driven by its promise of delivering high ROI through targeted campaigns.

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Marketing Reimagined: Brands Boost Engagement with Philanthropic Giving
Digital Marketing
Marketing Reimagined: Brands Boost Engagement with Philanthropic Giving

The launch of "Marketing Reimagined" by Myosin Marketing, a growth marketing accelerator renowned for its cutting-edge strategies and conscious business practices, is set to redefine how brands connect with their audiences. This platform shifts a portion of media budgets into consumer-directed philanthropic giving, blending corporate responsibility with effective marketing. During an eight-month pilot phase, early adopters experienced significant boosts in

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Boost Your Social Media Marketing: Harnessing AI for Optimal Results
Digital Marketing
Boost Your Social Media Marketing: Harnessing AI for Optimal Results

Social media marketing has become an integral part of the digital landscape, with platforms like Instagram, Facebook, and LinkedIn offering vast opportunities to promote products, services, or brands. Successfully navigating the dynamic world of social media marketing requires a keen understanding of evolving trends and technologies. Artificial intelligence (AI) has emerged as a transformative force in this arena, offering myriad

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How Can B2B Companies Thrive Using AI and Digital Communities?
B2B Marketing
How Can B2B Companies Thrive Using AI and Digital Communities?

In today’s fast-paced digital economy, B2B companies are under constant pressure to innovate. They must not only attract new clients but also build enduring relationships with existing ones. The evolution of technology has brought forth innovative strategies and advanced tools that B2B companies can leverage to stay competitive and responsive to market demands. This article explores how B2B companies can

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Boost Business Growth with Drip Campaigns and Multi-Channel Outreach
Digital Marketing
Boost Business Growth with Drip Campaigns and Multi-Channel Outreach

Lead nurturing and customer nurturing are critical elements of any successful business strategy. Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel, focusing on listening to the needs of prospects and providing the information and answers they require. In contrast, customer nurturing involves building relationships with existing customers with the goal of

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Shift to First-Party Data Boosts Accuracy in Digital Marketing Strategies
B2B Marketing
Shift to First-Party Data Boosts Accuracy in Digital Marketing Strategies

In the ever-evolving world of digital marketing, shifts in data privacy and technology have created new challenges and opportunities. Google’s 2020 announcement to phase out third-party tracking cookies sent ripples through the industry, even though the timeline remains uncertain. Meanwhile, browsers like Safari and Firefox have already eliminated third-party cookies, and regulations such as the EU’s GDPR are tightening the

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2024 Tools and Trends Transforming B2B Influencer Marketing Strategies
Digital Marketing
2024 Tools and Trends Transforming B2B Influencer Marketing Strategies

B2B companies are increasingly recognizing the untapped potential of influencer marketing, which has long been a staple of B2C strategies. As the B2B space evolves, new tools and trends are emerging, poised to reshape how businesses engage with influencers, create content, track performance, and ensure compliance. This article delves into the latest advancements that B2B companies need to stay ahead

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Ibotta’s IPN Wins Performance Marketing Innovation Award at MarTech
Digital Marketing
Ibotta’s IPN Wins Performance Marketing Innovation Award at MarTech

Ibotta, a premier technology firm specializing in digital promotions and performance marketing, recently celebrated a significant accolade when its Ibotta Performance Network (IPN) clinched the “Performance Marketing Innovation Award” at the 7th annual MarTech Breakthrough Awards. This award, bestowed by MarTech Breakthrough—a renowned market intelligence organization that acknowledges exemplary companies, technologies, and products in the global marketing, sales, and advertising

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How Will Dysrupt’s Acquisition of Armscye Transform Marketing?
Digital Marketing
How Will Dysrupt’s Acquisition of Armscye Transform Marketing?

Dysrupt, a prominent global marketing agency known for its innovative approaches, has recently acquired Armscye, a distinguished performance marketing and brand strategy firm, in a strategic move that promises to transform the landscape of digital marketing. This acquisition strategically bolsters Dysrupt’s consulting and execution capabilities, solidifying its position as a leading force in the industry. According to Jarod Haness, the

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AdRoll Report: Digital Marketing Trends and Strategies for H2 2024
Digital Marketing
AdRoll Report: Digital Marketing Trends and Strategies for H2 2024

AdRoll’s Q3 2024 State of Digital Marketing Report, based on data from over 20,000 online businesses, provides crucial insights into emerging trends and strategies for digital marketers aiming to optimize their return on investment (ROI) in the latter half of 2024. The report indicates a 47% increase in display cost per mille (CPM) in Q2 2024 compared to the same

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Transforming Marketing with Geospatial Analytics and Location Data
Digital Marketing
Transforming Marketing with Geospatial Analytics and Location Data

In the rapidly evolving landscape of marketing, staying ahead of the competition depends significantly on the ability to harness and utilize data effectively. Among the plethora of data-driven strategies, geospatial analytics and location data are proving to be game-changers. These tools enable marketers to gain deep, actionable insights that traditional data methods often overlook. By incorporating geographical context into data

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Hyper-Personalized Marketing: Evolution and Future with AI and Analytics
B2B Marketing
Hyper-Personalized Marketing: Evolution and Future with AI and Analytics

Marketing has undergone a significant transformation from its early days of generic messaging to the sophisticated, hyper-personalized approaches seen today. This shift enables businesses to create individualized experiences for consumers, significantly enhancing engagement and driving sales. The journey from simple personalization techniques to advanced, data-driven strategies highlights the impact of technological advancements on the marketing landscape. Companies are continually adapting

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