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Home | Authors | Abigail Matthews
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Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in B2B Marketing and Digital Marketing. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals. 
Where Are Advertisers Losing Most in Programmatic Ad Spending?
Digital Marketing
Where Are Advertisers Losing Most in Programmatic Ad Spending?

The world of digital advertising has experienced a seismic shift with the advent of programmatic advertising, a sophisticated mechanism that harnesses automation and data algorithms to purchase ad space in real-time. By theoretically eliminating manual processes and enhancing precision, this approach promises unparalleled efficiency and targeting capabilities. However, recent research and trends have unearthed several pitfalls, revealing significant areas where

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August 13, 2024
Balancing Traditional and AI-Driven Strategies in Modern Marketing
Digital Marketing
Balancing Traditional and AI-Driven Strategies in Modern Marketing

In the rapidly evolving landscape of digital marketing, the advent of artificial intelligence (AI) has brought transformative breakthroughs. Businesses across various industries have had to innovate and adopt new strategies to maintain their competitive edge, optimize customer engagement, and maximize sales. This article provides an in-depth exploration of the relevance of traditional marketing strategies in the current AI-driven era and

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August 13, 2024
How Does Pipeline360 Transform Your B2B Advertising Strategy?
Digital Marketing
How Does Pipeline360 Transform Your B2B Advertising Strategy?

To navigate the modern, digital-first landscape, businesses need to adapt their advertising strategies to be both dynamic and data-driven. Pipeline360’s new B2B Display Advertising Platform aims to transform how brands approach their marketing efforts by seamlessly integrating brand-building initiatives with demand generation. This article will break down the key features and advantages of this platform, explaining how it can significantly

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August 12, 2024
DMi Partners Becomes Official TikTok Partner, Boosts Client Engagement
Digital Marketing
DMi Partners Becomes Official TikTok Partner, Boosts Client Engagement

DMi Partners, a widely recognized full-service performance marketing agency, has recently achieved a significant milestone by becoming an official TikTok Partner. This new designation highlights DMi Partners’ commitment to utilizing TikTok’s innovative ecosystem to drive client success through advanced tools, insights, and support. Their expertise in affiliate and influencer marketing now fully extends into TikTok’s rapidly expanding marketplace. Boosting Engagement

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August 5, 2024
Breaking The Insanity Cycle: Revitalizing B2B Marketing Strategies
Digital Marketing
Breaking The Insanity Cycle: Revitalizing B2B Marketing Strategies

Business-to-Business (B2B) marketing has long been plagued by stagnation and diminishing returns, despite the efforts of marketers to keep pace with evolving market dynamics and technological advancements. This phenomenon, illustrated by the Insanity Principle, coined by Albert Einstein, highlights the folly of repeating the same tactics while expecting different outcomes. As B2B marketers face saturation in traditional channels and reduced

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August 2, 2024
Essential Skills for Success in the Evolving B2B Marketing Landscape
Digital Marketing
Essential Skills for Success in the Evolving B2B Marketing Landscape

The dynamic world of B2B marketing is undergoing a seismic shift, influenced by technological advancements and changing buyer behaviors that demand more sophisticated and agile marketing strategies. In this rapidly transforming landscape, it is imperative for marketers to stay ahead by continually updating their skill sets to remain competitive and effective. This article delves into the crucial competencies required to

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August 1, 2024
Why Is Search Engine Marketing Crucial for Your Business Success?
Digital Marketing
Why Is Search Engine Marketing Crucial for Your Business Success?

Search Engine Marketing (SEM) has become a cornerstone of modern digital strategies, essential for businesses striving to enhance their online presence and effectively engage potential customers. In a world dominated by instant information and digital convenience, understanding and harnessing the power of SEM can be the difference between digital obscurity and prominence. Unlike its organic counterpart, Search Engine Optimization (SEO),

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July 31, 2024
Mastering Social Media: Key Strategies for Business Success
Digital Marketing
Mastering Social Media: Key Strategies for Business Success

Social media has become an indispensable tool for businesses aiming to succeed in the digital age. By understanding its nuances and implementing well-thought-out strategies, businesses can significantly enhance their online presence and customer engagement. Social media marketing involves crafting content tailored for specific platforms to promote products or services, interact with the target audience, and drive traffic to the business.

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July 31, 2024
How Can Personalization Transform Your Marketing Campaign Strategy?
Digital Marketing
How Can Personalization Transform Your Marketing Campaign Strategy?

In today’s fast-paced digital world, consumers are bombarded with countless marketing messages on a daily basis, and amidst this clutter, personalization has become a powerful tool for companies looking to attract customers. In marketing, personalization is the process of tailoring offers and messages to targeted consumers based on their preferences and past interactions with a company. According to a McKinsey

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July 29, 2024
How Startups Can Build Effective Marketing Strategies for Long-Term Growth
Digital Marketing
How Startups Can Build Effective Marketing Strategies for Long-Term Growth

The past three years have been a boon for new businesses, with over 16 million new business applications filed and 440,000 entrepreneurs completing applications every month. This surge in new business creation has been great news for the economy at large, as President Joe Biden mentioned in a statement, “Every time someone starts a new small business, it’s an act

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July 29, 2024
How Can Solving Problems Enhance Your Account-Based Marketing?
B2B Marketing
How Can Solving Problems Enhance Your Account-Based Marketing?

Account-Based Marketing (ABM) has evolved from a buzzword into a crucial strategy for businesses looking to engage high-value accounts. Unlike traditional marketing approaches, ABM zeroes in on specific accounts, aiming to address their unique challenges and needs. The essence of ABM is not merely to sell a product or service but to offer solutions to the problems faced by prospective

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July 26, 2024
URLgenius Wins Best Marketing Tech at Global Influencer Awards
Digital Marketing
URLgenius Wins Best Marketing Tech at Global Influencer Awards

URLgenius, a pioneering force in app linking technology, has significantly reshaped the influencer marketing landscape, recently earning the prestigious title of Best Marketing Influencer Tech at the Global Influencer Marketing Awards in London. This accolade, presented by HelloPartner, underscores URLgenius’s remarkable contributions and superior performance in a field crowded with competitors such as LTK, T&A Ogilvy, and Influencity. The judges

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July 26, 2024