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Home | Authors | Abigail Matthews
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Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in B2B Marketing and Digital Marketing. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals. 
How Can Location-Based Marketing Transform B2B Digital Advertising?
Digital Marketing
How Can Location-Based Marketing Transform B2B Digital Advertising?

In today’s hyper-competitive business environment, location-based marketing (LBM) has emerged as a game-changer for mobile digital advertising, particularly within the Business-to-Business (B2B) sector. By leveraging geo-location marketing, businesses can create highly personalized campaigns that drive real-time engagement and optimize ad spend, resulting in unparalleled return on investment (ROI). This article explores the transformative impact of LBM on B2B digital advertising,

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November 26, 2024
Enhancing Local SEO with Integrated Social Media Strategies
Digital Marketing
Enhancing Local SEO with Integrated Social Media Strategies

In today’s competitive digital landscape, businesses must rethink their traditional marketing methods to stand out and engage effectively with their audience. By integrating social media strategies with local SEO, a business can significantly enhance its visibility, community engagement, and search ranking within the local market. This approach leverages the strengths of both social media and local SEO, enabling businesses to

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November 25, 2024
Audyence Revolutionizes B2B Lead Generation with Record Growth and Innovation
Digital Marketing
Audyence Revolutionizes B2B Lead Generation with Record Growth and Innovation

Audyence, an innovator in the B2B demand generation sector, has rapidly disrupted the market since the launch of its beta program in November 2023 and the general release of its Audyence Platform in February 2024. The company has revolutionized how businesses purchase, manage, and optimize lead generation campaigns by incorporating programmatic technology, providing clients with unmatched control, transparency, and cost-efficiency.

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November 21, 2024
Adlook and FreeWheel Collaborate to Revolutionize Programmatic Advertising
Digital Marketing
Adlook and FreeWheel Collaborate to Revolutionize Programmatic Advertising

In a significant move for the advertising industry, Adlook, a brand growth platform and RTB House Group company, has announced a collaboration with FreeWheel, a global technology platform renowned for premium video advertising. This partnership aims to greatly enhance marketers’ access to top-tier Connected TV (CTV) and Online Video (OLV) inventory, presenting a substantial opportunity for more effective ad campaigns.

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November 20, 2024
Unlocking Revenue Growth with Strategic Account-Based Marketing
B2B Marketing
Unlocking Revenue Growth with Strategic Account-Based Marketing

Account-based marketing (ABM) is a B2B marketing strategy that has garnered considerable attention among marketers for the revenue growth it can deliver when executed properly. By focusing on individual accounts as distinct markets, ABM allows businesses to craft highly personalized and targeted marketing efforts. This article provides a detailed exploration of what ABM entails, its benefits, and considerations for businesses

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November 19, 2024
Leveraging SMM Panels to Boost Brand Loyalty Through Engagement
Digital Marketing
Leveraging SMM Panels to Boost Brand Loyalty Through Engagement

In a digital age where social media platforms dominate our daily interactions, businesses are increasingly turning to social media marketing (SMM) panels to solidify their brand presence and boost customer loyalty. Leveraging these panels has become essential for companies aiming to deepen their engagement with customers, retain their business, and tailor personalized experiences that foster long-term relationships. This article delves

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November 18, 2024
SAS Enhances Retail Media with Data-Driven Ad Solutions
Digital Marketing
SAS Enhances Retail Media with Data-Driven Ad Solutions

The retail media industry is undergoing an extraordinary transformation, driven primarily by the pressing need for effective utilization of first-party data for more targeted advertising efforts. SAS, a renowned provider of independent ad server technology, has been at the forefront of addressing these evolving challenges with its innovative SAS 360 Match platform. Through strategic collaborations and cutting-edge advancements, SAS aims

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November 18, 2024
McDonald’s Partners with Blings to Revolutionize AI-Driven Marketing
Digital Marketing
McDonald’s Partners with Blings to Revolutionize AI-Driven Marketing

In an era where customer engagement and personalized marketing are becoming more pivotal than ever, McDonald’s strategic investment in Blings signifies a remarkable shift. By partnering with Blings, a company renowned for its innovative video solutions and AI-driven MP5 technology, McDonald’s aims to revolutionize its marketing strategies. This partnership not only underscores the fast-food giant’s commitment to advanced marketing technologies

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November 15, 2024
Zimmerman Advertising Unveils AI Tools to Transform Retail Marketing
Digital Marketing
Zimmerman Advertising Unveils AI Tools to Transform Retail Marketing

In an era where digital transformation is reshaping industries, Zimmerman Advertising is leveraging artificial intelligence to revolutionize retail marketing. The agency has recently developed three proprietary AI applications designed to enhance data insights, shorten time-to-market, and generate tangible outcomes for its clients. Founder and Chairman Jordan Zimmerman emphasized the company’s commitment to innovation at the intersection of technology and retail,

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November 15, 2024
How Does the HG and INFUSE Partnership Optimize Demand Generation?
Digital Marketing
How Does the HG and INFUSE Partnership Optimize Demand Generation?

In an era where technology and data drive business successes and strategies, the collaboration between HG Insights and INFUSE is positioned to revolutionize demand generation. HG Insights has built a reputation for its exceptional technographic data, while INFUSE is renowned for its skills in demand generation. This strategic partnership aims to elevate go-to-market (GTM) initiatives, optimize territory distribution, and refine

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November 12, 2024
Navigating the Distinct Roles of Martech and AdTech in Digital Marketing
Digital Marketing
Navigating the Distinct Roles of Martech and AdTech in Digital Marketing

In the ever-evolving landscape of digital marketing, two terms frequently surface: Marketing Technology (Martech) and Advertising Technology (AdTech). While they are sometimes used interchangeably, they serve distinct purposes and functions within the marketing ecosystem. Understanding these differences is crucial for crafting effective marketing strategies that leverage the strengths of both technologies. Introduction to Martech and AdTech Martech and AdTech are

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November 11, 2024
Effective Strategies to Boost Engagement and Traffic for Niche Blogs
B2B Marketing
Effective Strategies to Boost Engagement and Traffic for Niche Blogs

In the competitive world of blogging, niche blogs have a unique advantage because they focus on specific areas, allowing bloggers to establish authority and create a loyal, engaged community. However, reaching a targeted audience and increasing organic traffic requires strategic efforts that involve understanding your niche, optimizing for search engines, creating quality content, and leveraging social media. This article explores

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November 8, 2024