Abigail Matthews

Ibotta, a premier technology firm specializing in digital promotions and performance marketing, recently celebrated a significant accolade when its Ibotta Performance Network (IPN) clinched the “Performance Marketing Innovation Award” at the 7th annual MarTech Breakthrough Awards. This award, bestowed by MarTech Breakthrough—a renowned market intelligence organization that acknowledges exemplary companies, technologies, and products in the global marketing, sales, and advertising

Dysrupt, a prominent global marketing agency known for its innovative approaches, has recently acquired Armscye, a distinguished performance marketing and brand strategy firm, in a strategic move that promises to transform the landscape of digital marketing. This acquisition strategically bolsters Dysrupt’s consulting and execution capabilities, solidifying its position as a leading force in the industry. According to Jarod Haness, the

In the competitive landscape of B2B marketing, demand generation remains a critical challenge for marketers who must not only attract and nurture leads but also convert them into loyal customers. To achieve this, tracking the right metrics becomes indispensable. While vanity metrics might provide superficial satisfaction, actionable and business-relevant metrics pave the path for strategic decision-making and measurable success. Understanding

The Olympics, as a premier global event, attracts billions of viewers, presenting an unparalleled opportunity for brands to engage a massive audience. With the Tokyo 2020 Olympics drawing over 3 billion viewers and NBCUniversal setting a $1.2 billion ad sales record for the upcoming Paris Olympics, the stakes are high for advertisers. However, simply capturing attention isn’t enough; brands need

Lotame, a global leader in customer data solutions, has unveiled its newest product, Lotame Curation. This cutting-edge tool is designed to transform digital marketing by addressing common struggles. With digital advertising undergoing rapid changes and increasing complexity, Lotame Curation stands out as a vital solution. Its potential to enhance addressability, operational efficiency, and campaign effectiveness puts media buyers in a