Abigail Matthews, Author at B2Bdaily.com

Digital Marketing

Fabletics Elevates CRM Strategy with AI-Powered Integration

Fabletics, renowned for its stylish and high-performance activewear, significantly enhanced its customer engagement strategy by partnering with Iterable, an AI-powered communication platform. The collaboration has allowed Fabletics to integrate AI-driven automation into its customer relationship management (CRM) processes, leading to improved personalization, optimized messaging, and streamlined communication across various channels. This transformation places customers at the heart of every interaction,

April 3, 2025

Digital Marketing

Debunking Myths: Unveiling the True Power of Performance Marketing

Performance marketing, noted for its measurable and outcome-driven focus, has emerged as an effective strategy across various sectors. Yet, despite its proven success, there are still widespread misconceptions about its accessibility, efficacy, and application that can prevent businesses from leveraging its full potential. This article seeks to address and dispel these myths, providing a clearer understanding of performance marketing and

April 3, 2025

B2B Marketing

How Are B2B Buying Networks Changing Marketing Strategies?

The landscape of B2B marketing has undergone a significant transformation, evolving from basic, uniform approaches to more sophisticated strategies that account for the growing complexities of modern transactions. This evolution can be compared to the shift from a simple game of checkers, primarily focused on the generation of marketing-qualified leads (MQLs), to a nuanced game of chess that demands strategic

April 2, 2025

B2B Marketing

Maximizing B2B Marketing Success with AI-Driven Strategies and Tools

AI is revolutionizing the world of B2B marketing, bringing unprecedented levels of efficiency, personalization, and predictive capabilities. This transformation is essential for marketers seeking to enhance their operations and drive sustained growth. From content creation to customer engagement, AI empowers businesses to optimize every aspect of their marketing strategy. AI Integration in B2B Marketing Embracing AI Technologies AI’s integration into

April 2, 2025

Digital Marketing

How Are VS Media’s Strategic Acquisitions Boosting Global Growth?

VS Media’s recent strategic acquisitions have substantially boosted the company’s global growth and profitability. As a prominent player in creator-driven commerce, VS Media has effectively integrated the capabilities of ST Meng PTE LTD, MLink Limited, and the CRUUSH platform. These integrations have generated significant operational synergies in product sourcing, digital marketing, and influencer-led e-commerce, thereby enhancing VS Media’s competitive advantage

April 1, 2025

B2B Marketing

Authentic, AI-Driven, and Agile: Future-Proof B2B Marketing Strategies

In today’s interview, we have the pleasure of speaking with Aisha Amaira, a MarTech expert with a strong passion for integrating technology into marketing strategies. With her vast experience in CRM marketing technology and customer data platforms, Aisha focuses on helping businesses leverage innovation to gain key customer insights. Today’s discussion will cover the crucial role social media plays in

April 1, 2025

B2B Marketing

How Can a Lifecycle Approach Enhance B2B Customer Marketing?

B2B marketers have long understood that successful demand generation demands tailoring messages and offers to a buyer’s stage in the lead lifecycle. Early-stage buyers respond better to best practice and thought leadership content, while mid-stage buyers tend to be more receptive to case studies and webinars. However, once a prospect becomes a customer, this meticulous segmentation often disappears. Instead of

April 1, 2025

Digital Marketing

How Does Xactly Intelligence Revolutionize Sales Performance Management?

In an era of competitive markets and constantly evolving technology, sales performance management has become more complex and demanding. To address these challenges, Xactly recently introduced Xactly Intelligence, an AI-powered program designed to revolutionize the sales performance management (SPM) space. By integrating Predictive AI models with innovative Generative AI capabilities on its composable platform, Xactly Intelligence leverages over two decades

April 1, 2025

Digital Marketing

Can Buying Instagram Likes Boost Your Social Media Growth?

Instagram has solidified its role as an essential platform in today’s digital landscape, becoming a pivotal tool for business growth, personal branding, and community building. With over one billion users logging in monthly, the competition for attention, influence, and various opportunities is daunting. Among the various engagement metrics on Instagram—such as comments, shares, and followers—likes stand out as particularly visible

March 31, 2025

Digital Marketing

Key SEO Trends for Digital Marketers to Watch in 2025 and Beyond

Digital marketing remains in a constant state of flux, with rapid changes to search engine algorithms and evolving user behaviors. For digital marketers, keeping abreast of the latest SEO trends is crucial to maintaining a competitive edge and ensuring long-term success. This article delves into key SEO trends that every digital marketer should focus on in 2025 and beyond, offering

March 31, 2025

Digital Marketing

Mastering Social Media Management: Essential Skills and Strategies

In the rapidly evolving landscape of digital marketing, the role of a social media manager has become indispensable. With brands increasingly depending on social media for their marketing efforts, the responsibilities of this position have expanded significantly. Understanding the Social Media Manager Defining the Role A social media manager orchestrates a brand’s presence across various social media platforms. This role

March 28, 2025

B2B Marketing

Key Trends B2B CMOs Must Embrace for Success in 2025 Marketing

In the dynamic B2B marketing arena, adaptability is essential to thrive amid an ever-changing landscape. Contemporary B2B CMOs must not only recognize emerging trends but also integrate forward-thinking strategies to navigate through the multifaceted market environment successfully. This analytical forecast explores the fundamental trends expected to dominate B2B marketing, shedding light on strategies for brand elevation, authentic content generation, customer

March 28, 2025