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Home | Authors | Abigail Matthews
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Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in B2B Marketing and Digital Marketing. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals. 
Driving Business Success through Data-Driven Performance Marketing Strategies
Digital Marketing
Driving Business Success through Data-Driven Performance Marketing Strategies

In today’s fast-paced digital advertising landscape, businesses are increasingly leaning towards marketing strategies that guarantee measurable results. Performance marketing stands out as one such approach, emphasizing accountability and tangible outcomes over traditional methods. This article delves into what performance marketing is, how it works, and how advertisers can harness its potential to drive business success. Performance marketing is a data-driven

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December 4, 2024
Creating a Holistic Marketing Strategy for Brand Consistency
Digital Marketing
Creating a Holistic Marketing Strategy for Brand Consistency

Crafting a marketing strategy in today’s fast-paced digital world is akin to solving a complex jigsaw puzzle without a reference image. Each marketing tactic—be it an email campaign or a social media post—contributes a piece to the overall picture of your brand. It is only when you zoom out that you can see how these pieces fit together to form

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December 4, 2024
Are B2B Marketers Ready for the Marketing Trends of 2025?
Digital Marketing
Are B2B Marketers Ready for the Marketing Trends of 2025?

As 2024 draws to a close, B2B marketers face a rapidly evolving landscape marked by economic uncertainties, technological fluctuations, and significant events like the US elections and the resurgence of cryptocurrencies. With these changes, it’s essential for marketers to stay competitive and effective by embracing emerging trends and adapting their strategies accordingly. This article explores the key trends B2B marketers

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December 3, 2024
Is It Time to Rethink the Brand vs. Demand Debate in B2B Marketing?
Digital Marketing
Is It Time to Rethink the Brand vs. Demand Debate in B2B Marketing?

The long-standing debate between brand building and demand generation in B2B marketing has often been framed as a choice between two opposing strategies. However, this dichotomy may be misleading, directing marketers to focus narrowly on one aspect while potentially neglecting the other. Effective B2B marketing requires a holistic approach that integrates both brand and demand efforts seamlessly throughout the buyer’s

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December 2, 2024
How Can AI Help Boost Your Small Business This Holiday Season?
Digital Marketing
How Can AI Help Boost Your Small Business This Holiday Season?

As the holiday season approaches, many small businesses are gearing up to meet their annual goals and capitalize on the surge in consumer spending. In fact, data from Constant Contact reveals that half of small and mid-size businesses report that holiday sales account for at least 25% of their annual revenue. To make the most out of this crucial period,

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November 27, 2024
How Can Location-Based Marketing Transform B2B Digital Advertising?
Digital Marketing
How Can Location-Based Marketing Transform B2B Digital Advertising?

In today’s hyper-competitive business environment, location-based marketing (LBM) has emerged as a game-changer for mobile digital advertising, particularly within the Business-to-Business (B2B) sector. By leveraging geo-location marketing, businesses can create highly personalized campaigns that drive real-time engagement and optimize ad spend, resulting in unparalleled return on investment (ROI). This article explores the transformative impact of LBM on B2B digital advertising,

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November 26, 2024
Enhancing Local SEO with Integrated Social Media Strategies
Digital Marketing
Enhancing Local SEO with Integrated Social Media Strategies

In today’s competitive digital landscape, businesses must rethink their traditional marketing methods to stand out and engage effectively with their audience. By integrating social media strategies with local SEO, a business can significantly enhance its visibility, community engagement, and search ranking within the local market. This approach leverages the strengths of both social media and local SEO, enabling businesses to

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November 25, 2024
Audyence Revolutionizes B2B Lead Generation with Record Growth and Innovation
Digital Marketing
Audyence Revolutionizes B2B Lead Generation with Record Growth and Innovation

Audyence, an innovator in the B2B demand generation sector, has rapidly disrupted the market since the launch of its beta program in November 2023 and the general release of its Audyence Platform in February 2024. The company has revolutionized how businesses purchase, manage, and optimize lead generation campaigns by incorporating programmatic technology, providing clients with unmatched control, transparency, and cost-efficiency.

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November 21, 2024
Adlook and FreeWheel Collaborate to Revolutionize Programmatic Advertising
Digital Marketing
Adlook and FreeWheel Collaborate to Revolutionize Programmatic Advertising

In a significant move for the advertising industry, Adlook, a brand growth platform and RTB House Group company, has announced a collaboration with FreeWheel, a global technology platform renowned for premium video advertising. This partnership aims to greatly enhance marketers’ access to top-tier Connected TV (CTV) and Online Video (OLV) inventory, presenting a substantial opportunity for more effective ad campaigns.

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November 20, 2024
Unlocking Revenue Growth with Strategic Account-Based Marketing
B2B Marketing
Unlocking Revenue Growth with Strategic Account-Based Marketing

Account-based marketing (ABM) is a B2B marketing strategy that has garnered considerable attention among marketers for the revenue growth it can deliver when executed properly. By focusing on individual accounts as distinct markets, ABM allows businesses to craft highly personalized and targeted marketing efforts. This article provides a detailed exploration of what ABM entails, its benefits, and considerations for businesses

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November 19, 2024
Leveraging SMM Panels to Boost Brand Loyalty Through Engagement
Digital Marketing
Leveraging SMM Panels to Boost Brand Loyalty Through Engagement

In a digital age where social media platforms dominate our daily interactions, businesses are increasingly turning to social media marketing (SMM) panels to solidify their brand presence and boost customer loyalty. Leveraging these panels has become essential for companies aiming to deepen their engagement with customers, retain their business, and tailor personalized experiences that foster long-term relationships. This article delves

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November 18, 2024
SAS Enhances Retail Media with Data-Driven Ad Solutions
Digital Marketing
SAS Enhances Retail Media with Data-Driven Ad Solutions

The retail media industry is undergoing an extraordinary transformation, driven primarily by the pressing need for effective utilization of first-party data for more targeted advertising efforts. SAS, a renowned provider of independent ad server technology, has been at the forefront of addressing these evolving challenges with its innovative SAS 360 Match platform. Through strategic collaborations and cutting-edge advancements, SAS aims

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November 18, 2024