Abigail Matthews, Author at B2Bdaily.com

Digital Marketing

How Can Aisera’s Partner Program Drive Enterprise AI Transformation?

In the rapidly evolving technology landscape, enterprises are increasingly turning towards artificial intelligence (AI) to streamline operations and enhance service management. Aisera has unveiled its Global Partner Program, specifically designed to empower system integrators, technology partners, and strategic alliances with transformative Agentic AI solutions. This program aims to broaden market reach and uncover new business opportunities, making it a potential

March 20, 2025

Digital Marketing

SalesHood Recognized in Gartner 2025 Market Guide for Digital Sales Rooms

In an era where digital transformation is the backbone of business operations, SalesHood, an AI-driven sales enablement platform, has made significant strides by being recognized as a Representative Vendor in the 2025 Gartner Market Guide for Digital Sales Rooms (DSRs). The inclusion in the guide highlights SalesHood’s innovation in providing a centralized, digital environment that is designed to streamline deal

March 20, 2025

B2B Marketing

How Can Revenue Marketing Drive B2B Growth With Targeted Strategies?

In an ever-evolving digital economy, businesses must shift their marketing focus from traditional methods to revenue marketing to achieve significant performance results. This approach is especially crucial for B2B and fintech industries, where connecting marketing efforts directly to revenue growth can yield substantial benefits. By adopting revenue marketing strategies, businesses can enhance scalability, achieve maximum ROI, and optimize lead conversion

March 20, 2025

Digital Marketing

Braze and Shopify Partner to Enhance Personalized eCommerce Engagement

The recent announcement of the strategic partnership between Braze, a leading customer engagement platform, and Shopify promises to transform the way eCommerce brands interact with their customers. By combining Shopify’s robust eCommerce capabilities with Braze’s real-time engagement tools, brands are set to benefit from a host of new features and templates designed specifically for the eCommerce sector. This collaboration brings

March 19, 2025

Digital Marketing

How Can Martech Enhance Storytelling Across the Marketing Funnel?

In the modern marketing landscape, combining storytelling with marketing technology (Martech) is essential for creating compelling and impactful campaigns. Storytelling has always played a crucial role in connecting with audiences on a personal level, but the integration of Martech takes it a step further, enabling marketers to deliver consistent, high-quality narratives at scale. This article explores how Martech can amplify

March 19, 2025

Digital Marketing

Martech Revolutionizing the Creator Economy with Authentic Strategies

The creator economy has experienced a dramatic transformation over the past decades, evolving from blogging and vlogging into a complex ecosystem of influencers and digital entrepreneurs. This shift has revolutionized how brands and content creators interact, paving the way for more authentic and engaging marketing strategies. In recent years, marketing technology (Martech) has played a crucial role in this evolution

March 13, 2025

Digital Marketing

How AI Is Revolutionizing Retail Marketing Strategies

Artificial intelligence (AI) is drastically transforming the landscape of retail marketing. With its ability to offer personalized experiences, predict consumer behavior, and create engaging content, AI stands at the forefront of modern marketing strategies. This article delves into how AI is being leveraged to enhance retail brands’ marketing efforts, making them more targeted and effective. Personalized Customer Engagement Consumer Location-Based

March 12, 2025

Digital Marketing

How Can Effective Channel Management Boost Your Sales Revenue?

In today’s highly competitive marketplace, businesses must utilize effective channel management strategies to maximize their sales revenue and maintain a strong brand presence. This involves several steps, from identifying your channel management requirements to selecting the best software solution for your business. By following a structured approach, companies can ensure better relationships with their partners, consistent branding, and ultimately, increased

March 11, 2025

Digital Marketing

Future of Programmatic Ad Buying: Revolutionizing In-Game Advertising

As the gaming industry continues to expand and captivate an estimated three billion gamers by 2029, the opportunities for brands to engage with this rapidly growing audience become increasingly promising. By 2024, the gaming industry is projected to generate nearly $455 billion in revenue, a figure largely driven by the innovative approaches associated with programmatic ad buying. This evolving landscape

March 10, 2025

Digital Marketing

How Is AR Transforming Word-of-Mouth Marketing and Consumer Behavior?

In today’s fast-paced digital landscape, word-of-mouth marketing has undergone a significant transformation, especially with the advent of augmented reality (AR) and its integration into social media platforms. This metamorphosis is documented in a recent study by Snap Inc., Tinuiti, and Alter Agents, which highlights how AR offers a fresh way to forge deep consumer connections and influence their buying decisions

March 7, 2025

Digital Marketing

Is Conversational Commerce Revolutionizing Digital Advertising?

A study commissioned by Smartly and conducted by Forrester Consulting reveals a significant advancement in digital advertising: the rise of conversational commerce. This emergent trend enables brands to interact directly and personally with consumers, significantly enhancing marketing efficiency. The shift is motivated by evolving social platforms which now serve as hubs for discovery, entertainment, and seamless transactions. Over half of

March 7, 2025

B2B Marketing

Is Personalized Advertising Causing Discomfort Among Americans?

In recent times, there has been a notable rise in discomfort among Americans regarding personalized online ads, as a new report by YouGov sheds light on this issue. The study reveals that over half of American consumers, around 54%, experience unease when subjected to advertisements specifically tailored to their online behavior. This sentiment is particularly pronounced in the United States

March 7, 2025