DemandGen
With the appointment of Lina Tonk as the new Chief Marketing Officer, Recurly is set to stride forward in the competitive subscription economy. Tonk’s extensive experience within high-growth
April 24, 2024
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DemandGen
In the realm of digital marketing, personalized content is the bridge that connects brands with their consumers on a more intimate level. The essence of this strategy lies
April 22, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) is undergoing a transformation in the B2B sector, deploying highly customized marketing strategies for specific accounts. As we look ahead, there are trends and advances
April 22, 2024
DemandGen
In the current business environment, companies are recognizing the need for an overhauled approach to sales and marketing, particularly in the creation of a profitable lead pipeline. There
April 18, 2024
ABM Marketing Technology
Effective ABM campaigns begin with the end in mind—setting clear, impactful goals. This is a collaborative endeavor that brings together multiple facets of the business: sales, marketing, and
April 17, 2024
DemandGen
In the dynamic realm of digital advertising, traditional metrics such as clicks and impressions have been key in evaluating ad creatives. But these metrics often fall short of
April 17, 2024
DemandGen
In an era where digital communication is king, Vidyard has emerged to redefine how we connect with video messaging. Their recent introduction of hyper-realistic AI Avatars on the
April 17, 2024
DemandGen
In today’s digital era, where the pulse of the market is strongly influenced by the virtual domain, social media stands as a pivotal element in a business’s strategic
April 16, 2024
DemandGen
In today’s digital landscape, video marketing has emerged as a dominant force, offering businesses a dynamic platform to engage with their audiences. The blend of visuals and sound
April 11, 2024
DemandGen
In the dynamic world of digital marketing, startups face the daunting task of building a strong brand with limited funds, a luxury often reserved for big market players.
April 11, 2024
DemandGen
Coupons have become an essential tool in the arsenal of savvy marketers, adept at enticing new customers and retaining existing ones. In today’s competitive landscape, coupons offer more
April 9, 2024
DemandGen
In an era where the line between social interaction and business networking is increasingly blurred, the realm of sales has undergone a profound transformation. The ubiquity of social
April 8, 2024