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Home | Authors | Abigail Matthews
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Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in B2B Marketing and Digital Marketing. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals. 
Digital Marketing Agencies Propel Small Business Growth
Digital Marketing
Digital Marketing Agencies Propel Small Business Growth

In today’s competitive business environment, small enterprises leverage digital marketing agencies’ expertise to expand their reach and enhance customer engagement.The advent of digital marketing strategies has transformed how businesses connect with their audience, enabling even the smallest enterprises to compete with larger corporations. The emphasis on tailored marketing strategies has proven instrumental in achieving notable growth for these businesses. Tailored

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April 14, 2025
Understanding the Emotional Drivers in Effective Sales Strategies
B2B Marketing
Understanding the Emotional Drivers in Effective Sales Strategies

To excel in sales, it’s crucial to understand who your customers are and what drives them to part with their money. The essence of sales psychology lies in identifying and tapping into customers’ emotional needs. It’s a widely recognized fact that most purchasing decisions are driven by emotions rather than logic. By stepping into the consumer’s shoes, sales strategies can

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April 14, 2025
Can Persona-Based Ads Solve Digital Advertising Challenges?
Digital Marketing
Can Persona-Based Ads Solve Digital Advertising Challenges?

In an era where digital advertising faces unprecedented challenges, including diminishing addressability and stringent privacy regulations, the launch of innovative solutions such as Ogury One brings a fresh perspective. Ogury One, a platform designed to empower brands and agencies, addresses these issues head-on by leveraging Ogury’s Personified Advertising technology. This AI-powered approach targets anonymized groups based on shared attributes, interests,

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April 14, 2025
Are B2B Marketers Ready for the New Budget Expectations?
B2B Marketing
Are B2B Marketers Ready for the New Budget Expectations?

As modern marketing dynamics grow increasingly complex, B2B marketing leaders are now under mounting pressure to justify their budgets more rigorously than ever. This pressure is fueled by contradictory trends and evolving buyer behaviors necessitating strategic adjustments in how marketing’s value is communicated and leveraged. By understanding these trends, professionals can better navigate the challenges and opportunities that come with

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April 11, 2025
AI Revolution: Transforming B2B Marketing for the Future
B2B Marketing
AI Revolution: Transforming B2B Marketing for the Future

A ground-shaking shift is currently transforming the landscape of B2B marketing, where strategic overhauls are essential, and incremental adjustments are no longer sufficient. According to a recent report from Ogilvy Consulting, “The Future of B2B: Reinventing the Marketing Chain,” it’s clear that Artificial Intelligence (AI) is more than just a buzzword—it’s a key element reshaping the entire marketing landscape. While

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April 10, 2025
Rethinking ROI: Enhancing Long-Term B2B Marketing Effectiveness
B2B Marketing
Rethinking ROI: Enhancing Long-Term B2B Marketing Effectiveness

Aisha Amaira is a MarTech expert with significant experience in CRM marketing technology and customer data platforms. Her deep knowledge of integrating technology with marketing provides invaluable insights into the current challenges and opportunities in B2B marketing, particularly concerning ROI and long-term brand building. Could you explain why ROI is considered a noble metric for evaluating the effectiveness of marketing

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April 10, 2025
B2B Marketing Shift: From MQLs to AI and Customer-Centric Strategies
B2B Marketing
B2B Marketing Shift: From MQLs to AI and Customer-Centric Strategies

The rapidly changing landscape of B2B marketing calls for a reevaluation of traditional strategies. The legacy approach, heavily centered on Marketing Qualified Leads (MQLs), is increasingly viewed as insufficient for today’s complex business environment. Forward-looking marketers are pivoting towards AI-driven insights and deeply customer-centric strategies to foster long-lasting relationships and drive sustainable growth. This transition necessitates a comprehensive understanding of

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April 10, 2025
How to Revolutionize Marketing for Generation Z’s Values?
Digital Marketing
How to Revolutionize Marketing for Generation Z’s Values?

The unique characteristics and values of Generation Z require a fresh approach to marketing.This generation, born between 1997 and 2012, demands authenticity, social responsibility, and rapid, engaging content. To capture their attention and loyalty, marketers must adapt their strategies to align with Gen Z’s digital habits and values. Understanding Generation Z Digital Natives in a Tech-Savvy World Generation Z stands

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April 10, 2025
New B2B Social Media Strategies: Adapting to Emerging Platforms
B2B Marketing
New B2B Social Media Strategies: Adapting to Emerging Platforms

In recent years, the landscape of B2B social media has undergone significant transformations. These changes are driven by the emergence of new social media platforms and shifting demographics, presenting B2B marketers with an evolving environment. As Generation Z enters the buying cycle with distinct research and engagement preferences, traditional platforms like LinkedIn face fresh competition. This article delves into these

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April 9, 2025
How Can B2B Brands Leverage Podcasts for Marketing Success?
B2B Marketing
How Can B2B Brands Leverage Podcasts for Marketing Success?

Podcasts have evolved into more than just a medium for entertainment or news; they have become a strategic marketing tool for B2B brands seeking deeper connections with their audiences.With the number of podcast listeners continuing to rise, businesses are discovering how to harness this medium for more authentic engagement and effective communication. This article explores how B2B brands can harness

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April 9, 2025
How Dark Social is Transforming Hospitality B2B Sales
B2B Marketing
How Dark Social is Transforming Hospitality B2B Sales

The rise of dark social has drastically reshaped sales attribution in the hospitality B2B sector.Sales attribution, which was once a straightforward task, now demands innovative approaches to navigate through a network of private and non-public interactions on platforms such as direct messages, private groups, and AI-driven searches. Traditional analytics tools lag behind, struggling to accurately track these dark channels, thereby

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April 8, 2025
How Will AI and Human Creativity Shape Future Digital Marketing?
Digital Marketing
How Will AI and Human Creativity Shape Future Digital Marketing?

Digital marketing is witnessing a significant transformation through the integration of artificial intelligence.AI’s influence is fundamentally reshaping how brands communicate their messages, moving from labor-intensive processes to streamlined creations. Tools like Adobe Creative Cloud and Canva are revolutionizing content production, ensuring creativity and efficiency. The AI Revolution in Digital Marketing Advanced AI Tools Transforming Content Creation AI-powered platforms such as

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April 8, 2025