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Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in B2B Marketing and Digital Marketing. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals. 
Which Social Media Stocks Are Worth Your Investment Today?
Digital Marketing
Which Social Media Stocks Are Worth Your Investment Today?

The ever-evolving landscape of social media stocks is intriguing investors looking for profitable investment opportunities. As companies in this domain undergo strategic maneuvers and exhibit notable trading volumes, discerning potential stocks is critical for investors aiming to capitalize on potential growth and resilience. To determine which social media stocks are worthy of investment consideration, it is essential to evaluate various

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OpenAP Unveils Open Identity for Seamless Video Ad Targeting
Digital Marketing
OpenAP Unveils Open Identity for Seamless Video Ad Targeting

The landscape of video advertising has become a challenging puzzle with its vast fragmentation across platforms and formats. This fragmentation demands a more unified approach to targeting and measurement. OpenAP, a collaborative company owned by major media giants including Fox, NBCUniversal, Paramount, and Warner Bros. Discovery, has ventured to solve these issues. In an industry-defining move, OpenAP has announced the

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Pipeline360 Launches Innovative Global Partner Marketing Solutions
Digital Marketing
Pipeline360 Launches Innovative Global Partner Marketing Solutions

In today’s competitive business landscape, remaining at the forefront of marketing innovation is essential for growth and sustainability. As businesses strive to maximize their potential, they increasingly rely on strategic marketing partnerships that can deliver measurable outcomes. Recognizing this need, Pipeline360 has introduced its Global Partner Marketing Solutions Group. This move signals a strategic pivot to focus on specific market

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How Can Link-in-Bio Tools Revolutionize Social Media Marketing?
Digital Marketing
How Can Link-in-Bio Tools Revolutionize Social Media Marketing?

In the ever-evolving digital landscape, social media platforms have become integral to the marketing strategies of brands, influencers, and entrepreneurs. However, a key limitation many face is the restriction on sharing multiple external links in their bios. This constraint has compelled marketers to explore innovative solutions for engaging audiences and maximizing reach. One such solution is the “link in bio”

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MarTech’s Critical Role in Combating Mobile Ad Fraud
Digital Marketing
MarTech’s Critical Role in Combating Mobile Ad Fraud

As the digital advertising landscape expands, so does the threat of mobile ad fraud, posing significant challenges for marketers. These advanced tools are vital for examining the diverse nature of mobile ad fraud and understanding how MarTech addresses these growing concerns due to the limitations faced by older anti-fraud measures. As fraudsters become increasingly adept, the need for robust, adaptable

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The Rise of Short-Form Videos in Digital Marketing
Digital Marketing
The Rise of Short-Form Videos in Digital Marketing

In an age where digital interactions are paramount, short-form video content emerges as a dynamic and essential component of online marketing strategies. Its ability to captivate audiences in under 60 seconds has revolutionized the way brands communicate, engage, and drive consumer attention. With leading platforms such as TikTok, Instagram Reels, and YouTube Shorts championing its proliferation, short-form video positions itself

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Brands Bet Big on Social Media in 2025: Risks and Rewards
Digital Marketing
Brands Bet Big on Social Media in 2025: Risks and Rewards

As businesses navigate an ever-evolving digital landscape, the phenomenon of social media investment in 2025 stands out as a significant change in marketing strategies. Corporations like Unilever are leading the charge by reallocating up to half of their budgets to platforms like TikTok, Instagram, and burgeoning alternatives like Bluesky. This move aligns with evolving consumer habits and the desire for

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Can Microsoft’s AI Focus Drive Growth in Small Business Sales?
Digital Marketing
Can Microsoft’s AI Focus Drive Growth in Small Business Sales?

The digital landscape of 2025 is witnessing a significant shift driven by technological advancements, particularly in artificial intelligence (AI). Microsoft Corp. is making strategic changes in its sales approach, aiming to leverage AI to boost its performance in the small to mid-sized business sector. By incorporating AI in its offerings, Microsoft seeks to provide efficient and comprehensive solutions tailored to

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Artisan AI Raises $25M to Transform Sales with Automation
Digital Marketing
Artisan AI Raises $25M to Transform Sales with Automation

In a significant move poised to change the sales landscape, Artisan AI recently garnered substantial attention by securing $25 million during a Series A funding round. Supported by prominent investors such as Glade Brook Capital and Y Combinator, this bold step signals a strong endorsement of Artisan’s mission to automate and revolutionize traditional sales processes using artificial intelligence. The company’s

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Unlock Business Growth with Digital Marketing Agencies
Digital Marketing
Unlock Business Growth with Digital Marketing Agencies

In the current landscape of technological advancement, digital marketing agencies have emerged as pivotal allies for businesses eager to broaden their market outreach. These agencies play a crucial role in helping companies not only understand but also effectively engage with the digital domain. By offering strategic insights coupled with practical execution, digital marketing agencies empower businesses to achieve their marketing

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Why Are Digital Marketing Experts Key to Online Success?
Digital Marketing
Why Are Digital Marketing Experts Key to Online Success?

In an era where digital interactions reign supreme, the significance of digital marketing experts in shaping a brand’s online presence is unparalleled. These professionals possess the skills and knowledge necessary to help organizations thrive within the competitive digital landscape, ensuring that brands effectively engage with their target audiences across multiple online platforms. Their role extends beyond mere promotion; they craft

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Olyzon Launches AI CTV Platform for U.S. Ad Innovation
Digital Marketing
Olyzon Launches AI CTV Platform for U.S. Ad Innovation

In a critical move for the modern advertising landscape, the launch of Olyzon’s AI-native Connected Television (CTV) platform in the U.S. signifies a pivotal shift in how brands approach digital advertising. This groundbreaking technology brings automation, transparency, and scalable performance to the forefront, particularly in a market that has remained fragmented and somewhat opaque. By employing AI-driven agents, Olyzon offers

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