Digital Marketing
Engaging the "Zennial" generation—those born between 1990 and 2000 and aged 24 to 34 as of 2024—requires a nuanced understanding of their unique life experiences and preferences. This
October 16, 2024
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Digital Marketing
In recent years, social media has been a go-to marketing platform, particularly during the COVID-19 pandemic when remote engagement skyrocketed. However, the landscape is changing, as highlighted by
October 16, 2024
B2B Marketing
Account-based marketing (ABM) is emerging as one of the most powerful tools for B2B marketers aiming to drive higher-quality leads and enhance their sales. Unlike traditional mass marketing
October 14, 2024
Digital Marketing
Constant Contact’s decision to acquire Txtify Technologies marks a significant step towards enhancing its digital marketing and automation platform. This strategic move aims to bolster Constant Contact’s capabilities
October 11, 2024
Digital Marketing
The advertising landscape is overflowing with high-frequency and irrelevant content, leading to rising dissatisfaction among U.S. consumers. This phenomenon is starkly highlighted by GetApp’s 2024 Advertising Preferences Survey,
October 9, 2024
Digital Marketing
You probably didn’t realize that 88% of today’s consumers want brands to help them make a difference when it comes to saving the environment. This is where sustainability
October 8, 2024
Digital Marketing
Trellis Corporation, a leader in eCommerce solutions, has announced an exciting expansion of its innovative 4P demand generation platform to now include integration with Shopify stores. This move
October 7, 2024
Digital Marketing
Effective B2B outreach hinges on understanding your audience’s availability and engagement preferences. ZoomInfo’s extensive analysis of global emails sent throughout 2023, alongside DesignRush’s findings on traffic patterns, presents
October 2, 2024
Digital Marketing
Understanding how to engage Millennial B2B buyers is becoming increasingly crucial as they revolutionize the traditional buyer’s journey with their unique preferences and high standards for personalized experiences.
September 27, 2024
Digital Marketing
In the fast-paced world of digital marketing, effective lead tracking is essential. The integration between CallRail, an AI-powered lead and conversational intelligence platform, and Typeform, a renowned form-builder,
September 27, 2024
Digital Marketing
The digital landscape of social media in the U.S. is experiencing an unprecedented evolution, presenting both challenges and opportunities for content creators. As platforms like Facebook, Instagram, and
September 26, 2024
Digital Marketing
Content marketing has become a cornerstone for businesses aiming to build brand awareness, foster engagement, and drive customer loyalty. Its effectiveness stems from its ability to deliver valuable,
September 26, 2024