Abigail Matthews

Integral Ad Science (IAS) has announced an expansion of its Brand Safety and Suitability Measurement product for YouTube, now encompassing Performance Max and Demand Gen campaigns on Google

The adtech industry is consistently evolving, driven by innovations that promise to enhance the efficiency and effectiveness of digital advertising. One such breakthrough is LoopMe’s newly launched Audience

In the high-stakes world of business-to-business (B2B) transactions, the alignment between sales and marketing teams isn’t just complementary to strategies—it’s the cornerstone of success. As dissected in the

The marketing industry is experiencing a seismic transformation with the introduction of generative AI (GenAI). This transformative force is reconfiguring the way brands engage across every touchpoint of

Predictive analytics is forging an unprecedented pathway for brands keen on mastering customer engagement. This advanced analytical tool leverages the power of first-party data to help businesses understand

In an era where brand loyalty has become the currency of a successful business, a significant shift is taking place. Brandmovers, Inc., renowned for its innovative approaches to

In an industry where precision and efficiency are paramount, the advent of automation and workflow software heralds a new era of advertising sales. Frequence, a pioneering force in

As the marketplace evolves, businesses are confronted by the distinct buying power of Generation Z. Comprising individuals born between the mid-1990s and early 2010s, Gen Z’s emerging role