DemandGen
In an era where screens dominate our interactions, it’s easy to overlook the tangible. Yet, traditional marketing remains a cornerstone of business strategy, refusing to be overshadowed by
May 1, 2024
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DemandGen
Programmatic advertising has revolutionized digital marketing with cutting-edge machine learning and advanced algorithms. Gone are the days of manual ad placement and educated guesses. Today, ad buys are
April 29, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) has transformed the approach businesses take in wooing high-value clients in the B2B realm. By customizing marketing efforts for each key account, companies increase the
April 29, 2024
DemandGen
In B2B sales, with high-value deals and established relationships, the significance of a meticulously crafted narrative is vital. Ed Lynes of Woden underscores the necessity for strategic storytelling
April 25, 2024
DemandGen
With the appointment of Lina Tonk as the new Chief Marketing Officer, Recurly is set to stride forward in the competitive subscription economy. Tonk’s extensive experience within high-growth
April 24, 2024
DemandGen
In the realm of digital marketing, personalized content is the bridge that connects brands with their consumers on a more intimate level. The essence of this strategy lies
April 22, 2024
ABM Marketing Technology
Account-Based Marketing (ABM) is undergoing a transformation in the B2B sector, deploying highly customized marketing strategies for specific accounts. As we look ahead, there are trends and advances
April 22, 2024
DemandGen
In the current business environment, companies are recognizing the need for an overhauled approach to sales and marketing, particularly in the creation of a profitable lead pipeline. There
April 18, 2024
ABM Marketing Technology
Effective ABM campaigns begin with the end in mind—setting clear, impactful goals. This is a collaborative endeavor that brings together multiple facets of the business: sales, marketing, and
April 17, 2024
DemandGen
In the dynamic realm of digital advertising, traditional metrics such as clicks and impressions have been key in evaluating ad creatives. But these metrics often fall short of
April 17, 2024
DemandGen
In an era where digital communication is king, Vidyard has emerged to redefine how we connect with video messaging. Their recent introduction of hyper-realistic AI Avatars on the
April 17, 2024
DemandGen
In today’s digital era, where the pulse of the market is strongly influenced by the virtual domain, social media stands as a pivotal element in a business’s strategic
April 16, 2024