DemandGen
In a significant move for the advertising industry, Adlook, a brand growth platform and RTB House Group company, has announced a collaboration with FreeWheel, a global technology platform
November 20, 2024
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ABM Marketing Technology
Account-based marketing (ABM) is a B2B marketing strategy that has garnered considerable attention among marketers for the revenue growth it can deliver when executed properly. By focusing on
November 19, 2024
DemandGen
In a digital age where social media platforms dominate our daily interactions, businesses are increasingly turning to social media marketing (SMM) panels to solidify their brand presence and
November 18, 2024
DemandGen
The retail media industry is undergoing an extraordinary transformation, driven primarily by the pressing need for effective utilization of first-party data for more targeted advertising efforts. SAS, a
November 18, 2024
DemandGen
In an era where customer engagement and personalized marketing are becoming more pivotal than ever, McDonald’s strategic investment in Blings signifies a remarkable shift. By partnering with Blings,
November 15, 2024
DemandGen
In an era where digital transformation is reshaping industries, Zimmerman Advertising is leveraging artificial intelligence to revolutionize retail marketing. The agency has recently developed three proprietary AI applications
November 15, 2024
DemandGen
In an era where technology and data drive business successes and strategies, the collaboration between HG Insights and INFUSE is positioned to revolutionize demand generation. HG Insights has
November 12, 2024
DemandGen
In the ever-evolving landscape of digital marketing, two terms frequently surface: Marketing Technology (Martech) and Advertising Technology (AdTech). While they are sometimes used interchangeably, they serve distinct purposes
November 11, 2024
ABM Marketing Technology
In the competitive world of blogging, niche blogs have a unique advantage because they focus on specific areas, allowing bloggers to establish authority and create a loyal, engaged
November 8, 2024
DemandGen
In the ever-evolving landscape of digital marketing, native advertising has emerged as a powerful tool for B2B marketers, offering a less intrusive and more engaging alternative to traditional
November 7, 2024
DemandGen
Artificial intelligence (AI) is radically transforming many industries, including marketing and creative sectors. While its benefits in enhancing data analysis and automating processes are evident, there is ongoing
November 7, 2024
DemandGen
Multi-Level Marketing (MLM) is a complex business model that involves multiple levels of distributors working to sell products and recruit new members. Managing such an intricate network manually
November 7, 2024