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Abigail Matthews

Abigail Matthews is an agency's dream come true, combining her expertise in B2B Marketing and Digital Marketing. With insights relating to B2B marketing, Abigail's readers have been able to develop successful demand generation programs for tech companies. Her work has also been cited in industry publications and leading business periodicals. 
Harness AI Power in Your Marketing Strategy for Success
Digital Marketing
Harness AI Power in Your Marketing Strategy for Success

As the digital landscape evolves at an unprecedented rate, businesses find themselves at the crossroads of technological innovation and customer engagement. Artificial intelligence (AI) stands at the forefront of this revolution, offering robust solutions that blend machine learning, natural language processing, and big data analytics to enhance marketing strategies. Today, marketers are increasingly adopting AI-driven tools and methodologies to optimize

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Can B2B Marketing Drive Growth and Change Perceptions?
B2B Marketing
Can B2B Marketing Drive Growth and Change Perceptions?

In today’s dynamic business landscape, the role of B2B marketing is more transformative than ever before. Buyers now have access to an abundance of information, allowing them to conduct their research independently and often preferring peer recommendations over traditional sales interactions. This evolution has made cold calls and conventional tactics increasingly irrelevant. As businesses navigate this change, the emerging opportunity

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How Is JustPaid Revolutionizing B2B Revenue Automation?
B2B Marketing
How Is JustPaid Revolutionizing B2B Revenue Automation?

In the constantly evolving world of B2B transactions, the challenge of efficiently managing revenue operations remains significant, as businesses seek seamless automation solutions. Enter JustPaid, an innovative AI-driven platform backed by Y Combinator, revolutionizing how companies handle their revenue streams. The platform’s recent updates are a testament to its commitment to transforming the B2B landscape by introducing advanced features that

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Embrace Omnichannel Marketing: Going Beyond Google
Digital Marketing
Embrace Omnichannel Marketing: Going Beyond Google

In the dynamic world of digital marketing, the practice of relying solely on one platform is becoming increasingly obsolete. Recent statistics show a notable shift where Google, often considered the titan of search engines, faces growing competition from emerging platforms and changing search behaviors. As the landscape evolves, this seismic shift is driven by the emergence of AI-driven platforms, changing

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Can AI Revolutionize SMS Marketing for Franchises?
Digital Marketing
Can AI Revolutionize SMS Marketing for Franchises?

In an age where digital communication permeates every facet of consumer interaction, the role of SMS marketing has become increasingly critical, especially for franchise operations. With traditional marketing channels losing their appeal, the opportunity to engage consumers via their most personal and ubiquitous device—the mobile phone—offers a distinct advantage. The burgeoning interest in AI-enhanced SMS marketing underscores the need for

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Mastering B2B Marketing With AI and Budget Smarts in 2025
B2B Marketing
Mastering B2B Marketing With AI and Budget Smarts in 2025

In the rapidly shifting world of B2B marketing, technological advancements, particularly in artificial intelligence, are reshaping the landscape. The integration of AI into marketing strategies has moved from being a forward-thinking choice to an indispensable necessity, influencing everything from consumer engagement to operational efficiency. This era demands that marketers not only embrace AI but also harness its full potential, all

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Crafting a Customer-Centric B2B Buyer Journey
B2B Marketing
Crafting a Customer-Centric B2B Buyer Journey

In the dynamic landscape of business-to-business interactions, the buyer’s journey must evolve to be customer-centric, guided by transparency and personalization. As companies strive to meet the changing demands of decision-makers, designing a frictionless journey that prioritizes accessible information becomes crucial. This focus enables potential clients to make informed choices, fostering brand loyalty and enhancing overall customer satisfaction. Establishing a comprehensive

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Equifax Launches B2bConnect for Enhanced B2B Marketing
B2B Marketing
Equifax Launches B2bConnect for Enhanced B2B Marketing

In today’s fast-paced corporate world, effective marketing strategies are crucial for businesses, especially small and medium-sized enterprises (SMBs), seeking to expand their reach and boost their competitiveness. Recognizing this critical need, Equifax has introduced B2bConnect, an innovative feature within the Equifax Cloud designed specifically to enhance B2B marketing. B2bConnect offers swift access to comprehensive commercial marketing data, empowering SMB marketers

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How Is Totaligent Transforming Digital Marketing with AI?
Digital Marketing
How Is Totaligent Transforming Digital Marketing with AI?

In the ever-evolving landscape of digital marketing, Totaligent, Inc. is making significant strides by integrating artificial intelligence (AI) with marketing strategies to reshape the industry. This innovative approach not only enhances the company’s capabilities but also redefines how businesses interact with their audiences. At the forefront of this transformation is the strategic expansion of Totaligent’s leadership and engineering teams. The

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Is Generative Engine Optimization the Future of Digital Marketing?
Digital Marketing
Is Generative Engine Optimization the Future of Digital Marketing?

The landscape of digital marketing is undergoing a seismic shift, driven by the rise of artificial intelligence technologies and their growing influence on how consumers search for information. Traditional search engine optimization (SEO) is being challenged by an emerging paradigm known as generative engine optimization (GEO). This transformation in digital marketing strategy is prompted by the increasing use of AI

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How Can You Maximize Your Paid Social Media ROI?
Digital Marketing
How Can You Maximize Your Paid Social Media ROI?

In the rapidly evolving landscape of digital marketing, maximizing paid social media ROI has never been more critical for businesses seeking to thrive online. As algorithms continue to shift unpredictably, and advertising costs steadily rise, relying on hope and traditional strategies no longer guarantees success. Instead, achieving optimal returns requires a more refined, strategic approach that leverages the distinct advantages

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YouTube Revolutionizes Ads with AI-Powered Peak Points
Digital Marketing
YouTube Revolutionizes Ads with AI-Powered Peak Points

In an era where digital advertising continually seeks innovative paths to enhance user engagement, YouTube’s introduction of the groundbreaking “Peak Points” feature marks a significant stride forward. This pioneering development utilizes Google’s cutting-edge Gemini AI to synchronize ad placement with moments of peak viewer engagement, positioning advertisements at the precise instance when viewer connection is most intense. Announced at YouTube’s

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