Articles Published: April 3, 2023

Conversational marketing is an approach to engaging potential customers where companies can leverage real-time, personalized interactions to build relationships and drive sales. For B2B companies, conversational marketing provides a unique opportunity to engage with potential customers in a personalized and

In today’s digital age, email marketing has become an essential tool for businesses of all sizes. For food and beverage brands, it offers an effective way to grow revenue and build meaningful relationships with customers. In this article, we will

In today’s increasingly diverse society, it is crucial for companies to embrace diversity and inclusion (DEI) as part of their business practices. Not only does diversity and inclusion impact a company’s employees, but it also impacts its customer base. Companies

Sales can be a tricky business, and even more so when you’re in charge of leading a team of salespeople. It takes a special kind of person to be an effective sales manager as the job comes with its own

Workplaces are often associated with stress, deadlines, and serious faces. It’s a common belief that humor doesn’t have a place in the corporate world. However, research suggests otherwise. Incorporating humor into the workplace can have long-lasting benefits not just physically,

Washington State has passed legislation to prevent discrimination against job applicants who use marijuana recreationally. The bill has been passed by both chambers of the Washington State legislature and now moves to the Senate for a concurrence vote, as the

The issue of religious accommodations in the workplace has been highly contested for years. It deals with an employer’s responsibility to provide a safe and inclusive environment for all employees while accommodating any religious beliefs. Two recent cases, Plummer v.

The rise of electronic surveillance and algorithmic management in the workplace has led to growing concerns over worker privacy and autonomy. This has prompted advocacy groups to call for the establishment of a workplace standard to protect workers’ physical and

In recent years, we have witnessed a significant shift towards digital payments due to the widespread adoption of technology and increased consumer demand for faster and safer payment methods. As a result, we have seen a rise in account-to-account (A2A)

Savings and investing startup, Acorns, has acquired London-based fintech startup GoHenry in an all-equity deal. The acquisition is significant for a number of reasons, including its size as one of the larger M&A deals between fintech startups and the addition

DoiT International, a leading provider of cloud technology and consulting services, has partnered with Tenity, a startup incubator and accelerator with a focus on fintech and insurtech startups across Europe and Asia. The partnership aims to enable accelerated growth for

The London insurance market’s electronic trading platform, PPL Next Gen, has finally been opened for placements to the entire market. This comes after a four-week period of limited access, during which market firms completed training and preparation activities. The platform