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MarTech

  • Customer Data Management
February 20, 2026
Your CRM Knows More Than Your Buyer Personas

The immense organizational effort poured into developing a new messaging framework often unfolds in a vacuum, completely disconnected from the verbatim customer insights already being collected across multiple internal departments. A marketing team can dedicate an entire quarter to surveys,

Your CRM Knows More Than Your Buyer Personas
  • B2B Marketing
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Content Marketing Technology
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models
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Popular Stories

  • Digital Marketing
Is Your Marketing Ready for the AI Revolution?
February 19, 2026
Is Your Marketing Ready for the AI Revolution?
  • Customer Data Management
Your CRM Knows More Than Your Buyer Personas
February 20, 2026
Your CRM Knows More Than Your Buyer Personas
  • Customer Data Management
Will AI Make or Break Salesforce’s Investment Case?
February 19, 2026
Will AI Make or Break Salesforce’s Investment Case?
  • Digital Marketing
Is Your Worst Touchpoint Sabotaging Your Marketing?
February 19, 2026
Is Your Worst Touchpoint Sabotaging Your Marketing?
  • Content Marketing Technology
SEO Performance Now Dictates AI Search Visibility
February 20, 2026
SEO Performance Now Dictates AI Search Visibility
  • B2B Marketing
Tech Solves the Achilles Heel of B2B Attribution
February 20, 2026
Tech Solves the Achilles Heel of B2B Attribution
  • Digital Marketing
Your Brand’s Survival Requires Crisis Readiness
February 6, 2026
Your Brand’s Survival Requires Crisis Readiness
  • B2B Marketing
B2B Marketers Lose Confidence in AI for Strategy
February 6, 2026
B2B Marketers Lose Confidence in AI for Strategy
  • Customer Experience (CX)
Can Proactive Monitoring Boost Telecom Customer Experience?
February 6, 2026
Can Proactive Monitoring Boost Telecom Customer Experience?
  • Digital Marketing
Review of Vereigen Demand Generation Framework
February 6, 2026
Review of Vereigen Demand Generation Framework
MarTech

Marketing Automation

  • Marketing Automation / Email Marketing
February 19, 2026
Is Validity’s New AI the Future of Email?

The relentless pursuit of consumer attention has transformed the email inbox into a fiercely competitive arena, where even the most meticulously crafted campaigns can falter before reaching their intended audience. In this high-stakes environment, marketers are increasingly turning toward intelligent

Is Validity’s New AI the Future of Email?
  • Marketing Automation / Email Marketing
When Is the Best Time to Email for More Sales?
February 19, 2026
When Is the Best Time to Email for More Sales?

In the world of e-commerce, where inboxes are battlegrounds for customer attention, the timing of an email can be the difference between a sale and a swipe to delete. We’re joined by Aisha Amaira, a MarTech expert who lives and

  • Marketing Automation / Email Marketing
Trend Analysis: AI in Email Personalization
February 18, 2026
Trend Analysis: AI in Email Personalization

The days of a single, uniform message resonating with an entire customer base have conclusively ended, replaced by a sophisticated digital landscape where relevance is the primary currency of engagement. This analysis explores the profound shift from generic email blasts

MarTech

All MarTech News

Revamp Your Marketing Strategy: Embrace the Power of Multimodal Content
  • Content Marketing Technology
March 18, 2025
Revamp Your Marketing Strategy: Embrace the Power of Multimodal Content

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential. One innovative approach that is gaining

How Can AI Revolutionize Marketing with Personalization at Scale?
  • Content Marketing Technology
March 18, 2025
How Can AI Revolutionize Marketing with Personalization at Scale?

As artificial intelligence (AI) continues to rise in prominence within the marketing realm, it opens up unprecedented opportunities for marketers

Essential Email Marketing Technologies for Success by 2025
  • Marketing Automation / Email Marketing
March 18, 2025
Essential Email Marketing Technologies for Success by 2025

The email marketing landscape has seen dramatic changes over recent years, with technological advancements reshaping how businesses connect with their

Evaluating the Effectiveness of Top AI Sales Assistant Software
  • Digital Marketing
March 18, 2025
Evaluating the Effectiveness of Top AI Sales Assistant Software

The rise of Artificial Intelligence (AI) in the sales domain has sparked a wave of interest among sales teams looking

Can Sales Engagement Software Transform Your Sales Team’s Efficiency?
  • Digital Marketing
March 18, 2025
Can Sales Engagement Software Transform Your Sales Team’s Efficiency?

Sales engagement software has revolutionized how businesses approach sales. This cutting-edge technology promises to streamline sales processes, enhance productivity, and

Orchestrating Customer Experience: Embracing the Experience Supply Chain
  • Customer Experience (CX)
March 18, 2025
Orchestrating Customer Experience: Embracing the Experience Supply Chain

Aisha Amaira is a MarTech expert with a strong passion for integrating technology into marketing. With experience in CRM marketing

How Will DXC Technology Transform Parfois’ Customer Experience?
  • Customer Data Management
March 18, 2025
How Will DXC Technology Transform Parfois’ Customer Experience?

The collaboration between DXC Technology, a renowned global technology services provider, and Parfois Group, a prominent Portuguese fashion brand, marks

How Does ChatGPT’s Operator Function Revolutionize Marketing?
  • Content Marketing Technology
March 18, 2025
How Does ChatGPT’s Operator Function Revolutionize Marketing?

In today’s dynamic and fast-paced marketing environment, marketers continuously seek innovative tools that can provide them with a strategic advantage.

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MarTech

Popular Stories

  • Marketing Automation / Email Marketing
November 25, 2025
Can Precision and Trust Fix Tech’s B2B Email Performance?

The B2B Email Landscape in Tech: Scale, Stakeholders, and Significance Inboxes felt endless long before today’s flood, yet email still directs how tech buyers move from discovery to shortlist and, ultimately, to pipeline-worthy conversations. It remains the most trusted direct

  • Content Marketing Technology
February 20, 2026
Trend Analysis: Enterprise SEO Operating Models

Clinging to a traditional, siloed approach to enterprise search engine optimization is no longer just a missed opportunity; it has become a material and escalating business risk that threatens long-term digital viability. As search engines evolve from simple information retrieval

  • Content Marketing Technology
February 10, 2026
Content Marketing Shifts From Volume to Value

We’re joined by Aisha Amaira, a MarTech expert whose work lives at the intersection of marketing technology and customer data. With a deep background in CRM and customer data platforms, she has a unique perspective on how brands can cut

  • Customer Experience (CX)
February 6, 2026
Is Unified Customer Intelligence Finally Here?

The End of the Patchwork Era? For decades, the holy grail for marketers has been a single, complete view of the customer, yet the reality has been a frustrating patchwork of disconnected systems—CRM for sales, CDPs for data, and a

  • B2B Marketing
February 6, 2026
Marketo’s New AI Delivers on Its B2B Promise

The promise of artificial intelligence in marketing has often felt like an echo in a vast chamber, generating endless noise but little clear direction. For B2B marketers, the challenge is not simply adopting AI but harnessing its immense power to

  • Customer Data Management
February 6, 2026
Study Reveals How AI Engines Rank CRM Brands

The familiar landscape of digital marketing is undergoing a seismic shift, as businesses discover that their brand reputation is now being actively curated and narrated by artificial intelligence engines. A landmark research initiative provides the first comprehensive look into this

  • Customer Data Management
February 19, 2026
AI Can Finally Deliver on Your CRM’s Promise

For decades, Customer Relationship Management (CRM) systems have been marketed with the powerful promise of revolutionizing sales and marketing, yet for most organizations, they have become little more than glorified digital filing cabinets. These platforms, intended to drive revenue and

  • Content Marketing Technology
February 6, 2026
Is Your Agency Ready for AI and Global SEO?

Today we’re speaking with Aisha Amaira, a leading MarTech expert who specializes in the intricate dance between technology, marketing, and global strategy. With a deep background in CRM technology and customer data platforms, she has a unique vantage point on

Check out more content or features in the following different areas

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  • Customer Experience (CX)
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Can AI Transform Business Operations Successfully?

Artificial intelligence (AI) has emerged as a foundational technology poised to revolutionize the structure and efficiency of business operations across

Why Promotional Merch Still Outshines Digital Marketing
  • Digital Marketing
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I’m thrilled to sit down with Aisha Amaira, a renowned MarTech expert whose passion for blending technology with marketing has

Building Brand Loyalty: Mastering Customer Engagement Techniques
  • Customer Experience (CX)
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In today’s market, nurturing robust brand loyalty is imperative for standing out. Companies that excel in engaging consumers often secure

  • Marketing Automation / Email Marketing
November 30, 2023
Maximizing Donor Engagement: The Power and Practicality of Email Segmentation for Nonprofits
  • Customer Data Management
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  • Customer Data Management
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